Senior Marketing & CRM Data Executive

With Intelligence; London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An innovative firm is on the lookout for a Senior Marketing & CRM Data Executive to lead the charge in developing impactful marketing campaigns for asset management events. This role is pivotal in ensuring that attendee and award entry targets are not just met but exceeded. Collaborate with diverse stakeholders, leverage data insights for strategic marketing initiatives, and manage CRM integrations to enhance audience targeting. Join a vibrant team that values creativity and data-driven decision-making while enjoying a flexible work environment that promotes well-being and professional growth.

Benefits

24 days annual leave

Enhanced parental leave

Medicash health plans

Wellness days

Flexible Fridays

Birthday day off

Employee assistance program

Travel loan scheme

Charity days

Breakfast and social events

Qualifications

• Experience in B2B events and full marketing mix.
• Strong skills in CRM systems and data management.

Responsibilities

• Create and execute marketing campaigns for events.
• Manage CRM data and ensure quality across platforms.
• Analyze campaign performance and optimize strategies.

Skills

B2B Marketing

CRM Management

Data Analysis

Creative Writing

Email Marketing

Social Media Marketing

Project Management

Excel Skills

Tools

Salesforce

Bizzabo

Evessio

Swapcard

Job description

With Intelligence is seeking a Senior Marketing & CRM Data Executive to oversee the development and execution of marketing campaigns for its portfolio of asset management events, ensuring attendee and award entry targets are exceeded.

The role involves collaborating with stakeholders to deliver successful events, contributing new ideas, and supporting sales targets through marketing initiatives. Additionally, the executive will manage CRM integration and data accuracy across platforms like Salesforce, playing a vital role in data-driven marketing and audience targeting.

Responsibilities

1. Creating and executing marketing campaigns for allocated events
2. Plan, develop, and execute multi-channel marketing campaigns using email, social media, and digital strategies to drive registrations and award entries
3. Manage marketing planning processes and collaborate across departments for timely launches
4. Write compelling marketing copy tailored to different audience segments, utilizing data insights for engagement
5. Manage design assets to ensure brand consistency
6. Coordinate with the Delegate Engagement Team on event positioning and content assets
7. Analyze campaign performance and audience data to optimize strategies and report insights
8. Conduct post-event analysis and share registration and marketing reports

CRM and Data Management Responsibilities

1. Manage CRM integrations (e.g., Bizzabo to Salesforce) to ensure data quality
2. Oversee data hygiene and lead cleanup initiatives
3. Develop documented data management and segmentation processes based on audience personas and engagement
4. Identify and implement workflow and system improvements (e.g., Evessio, Swapcard)
5. Create dashboards and reports for performance tracking and decision-making
6. Collaborate with automation teams to align CRM and marketing efforts

Minimum Qualifications

• Proven experience in a B2B events environment
• Knowledge of the full marketing mix
• Self-motivated with the ability to work independently
• Experience with databases, data selection, and segmentation
• Familiarity with CRM systems (e.g., Salesforce) and marketing automation tools
• Understanding of data hygiene principles
• Strong Excel skills
• Excellent attention to detail
• Strong creative writing skills
• Ability to work under pressure and meet deadlines

Benefits

• 24 days annual leave, increasing to 29
• Enhanced parental leave
• Medicash health plans
• Wellness days
• Flexible Fridays
• Birthday day off
• Employee assistance program
• Travel loan scheme
• Charity days
• Breakfast and social events
• Hybrid working

About With Intelligence

Located at One London Wall, London EC2Y 5EA, with benefits including daily free breakfast and drinks, social activities, and an energetic team. We provide exclusive research, data, and events for senior asset management industry executives, aiming to deliver the most comprehensive intelligence to our subscribers.

We are an Equal Opportunity Employer, committed to diversity and inclusion in our hiring practices.