Senior Marketing & CRM Data Executive

TN United Kingdom; London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking a Senior Marketing & CRM Data Executive to lead innovative marketing campaigns for asset management events. This role is pivotal in ensuring the success of events through strategic collaboration and data-driven decisions. You'll manage CRM integration, oversee data accuracy, and craft compelling marketing content that resonates with diverse audiences. Enjoy a vibrant work environment with flexible working options and a range of employee benefits, making this an exciting opportunity for those looking to make a significant impact in the marketing landscape.

Benefits

24 Days Annual Leave

Enhanced Parental Leave

Wellness Days

Flexible Fridays

Birthday Off

Employee Assistance Programs

Charity Days

Free Breakfast

Social Events

Qualifications

• Proven experience in a B2B events environment.
• Familiarity with CRM systems and marketing automation tools.

Responsibilities

• Create and execute multi-channel marketing campaigns for events.
• Manage CRM integrations and ensure data accuracy.

Skills

B2B Events Experience

Marketing Mix Knowledge

Data Management

CRM Systems (Salesforce)

Attention to Detail

Ability to Work Under Pressure

Tools

Salesforce

Marketing Automation Tools

Job description

Social network you want to login/join with:

Senior Marketing & CRM Data Executive, London

Client:

With Intelligence

Location:

London, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

Job Reference:

1b029ec283c8

Job Views:

4

Posted:

02.05.2025

Expiry Date:

16.06.2025

Job Description:

With Intelligence is looking for a Senior Marketing & CRM Data Executive to oversee the development and execution of marketing campaigns for its portfolio of asset management events, ensuring attendee and award entry targets are exceeded.

The role involves collaborating with stakeholders to deliver successful events, contributing ideas, supporting sales targets, and managing CRM integration and data accuracy across platforms like Salesforce.

Responsibilities

1. Create and execute multi-channel marketing campaigns for each event, including email, social, and digital strategies.
2. Manage marketing planning, collaborate across departments, and ensure timely launches.
3. Write compelling marketing copy tailored to audience segments, using data insights.
4. Manage design assets, ensuring brand consistency.
5. Coordinate with the Delegate Engagement Team on event positioning and content.
6. Analyze campaign performance and audience data to optimize efforts.
7. Conduct post-event analysis and report findings.

CRM and Data Management Responsibilities

1. Manage CRM integrations, ensuring data flow is clean and consistent.
2. Oversee data hygiene and lead cleanup initiatives.
3. Establish processes for data management and segmentation based on personas and demographics.
4. Improve workflows, system integrations, and connections.
5. Create dashboards and reports for performance tracking.
6. Collaborate with automation teams for CRM alignment.

Requirements

• Proven experience in a B2B events environment.
• Knowledge of the full marketing mix.
• Self-motivated and autonomous work ethic.
• Experience with databases, data selection, and segmentation.
• Familiarity with CRM systems like Salesforce and marketing automation tools.
• Understanding of data hygiene principles.
• Excellent attention to detail.
• Ability to work under pressure and meet deadlines.

Benefits and Company Overview

We offer 24 days of annual leave, enhanced parental leave, wellness days, flexible Fridays, birthday off, employee assistance programs, charity days, free breakfast, social events, and hybrid working. Our office at One London Wall, London, fosters a social, energetic environment with various activities and benefits.

With Intelligence provides leading editorial, research, data, and events for senior asset management executives, aiming to deliver actionable intelligence to help them raise and retain assets. We are committed to diversity and equal opportunity.