Senior Marketing & Communications Manager
Sanctuary Scotland Housing Association Limited
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Benefits offered by this job
Job summary
Sanctuary Care and Sanctuary Supported Living are seeking a Senior Marketing & Communications Manager to set the strategic direction for marketing across the Commercial arm. You will lead a multi-disciplinary team, drive self-funder enquiry generation, and strengthen brand, reputation and customer engagement across a national portfolio of care homes and services.
The role requires strong commercial marketing experience, governance awareness and the ability to influence senior stakeholders.
Qualifications
- Senior marketing and communications experience in multi-site or commercial organisations.
- Experience developing strategies that drive growth, reputation and engagement.
- Experience leading brand, PR, content, social and customer communications across channels.
- Experience managing large budgets and ROI across activity.
- Experience leading talent marketing or recruitment marketing is desirable.
- CRM experience is desirable and beneficial.
- Degree-level or professional marketing qualification such as CIM desirable.
Responsibilities
- Set and lead marketing strategy for the Commercial arm, ensuring activity supports priorities and measurable outcomes.
- Drive self-funder enquiry generation, conversion and occupancy for care homes.
- Lead brand, reputation and customer communications across national portfolios.
- Influence directors and senior leaders with insights into performance and market trends.
- Oversee marketing performance, budget, reporting and ROI.
- Lead digital marketing, website, SEO, reviews and customer journey improvements.
- Own talent marketing to attract frontline, specialist and leadership roles.
- Lead agency and supplier partnerships delivering high quality work and value for money.
- Provide senior marketing advice to operational teams and governance across brand standards and data protection.
- Lead and develop a specialist marketing and communications team.
Skills
Education
Tools
Job description
Worcester, Worcestershire, GB, WR1 3ZQ
Senior Marketing and Communications Manager
Worcester, WR1 3ZQ (Hybrid Working Available)
£66,721.20 per annum (entry level pay, rising to proficient after 1 year)
35 hours per week
Lead marketing strategy that drives growth, reputation and impact.
At Sanctuary Care and Sanctuary Supported Living, marketing plays a critical role in how we grow, compete and connect with the people who need our services. From shaping brand reputation and customer experience to generating quality self-funder enquiries and supporting occupancy across our care homes, alongside customer engagement across our wider services, our marketing and communications activity has a direct impact on commercial performance and the communities we serve.
We’re looking for an experienced Senior Marketing and Communications Manager to set the strategic direction for marketing across our Commercial arm, leading integrated activity that strengthens our brand, improves self-funder enquiry generation and conversion for care, and supports sustainable growth across a national portfolio of care homes and services.
This is a senior, commercially focused role, working closely with directors, operational leaders and specialist teams to turn insight into action. You’ll lead a multi-disciplinary marketing and communications team, oversee agency partnerships and ensure our activity is targeted, creative, measurable and aligned to business priorities.
We're proud to be a not-for-profit organisation, meaning every pound we generate is reinvested into our services, colleagues and customers. When you join us, you'll be part of an organisation where your expertise can make a genuine difference.
- Set and lead the marketing and communications strategy, with support from the Head of Sales and Marketing, for the Commercial arm, ensuring activity supports business priorities, growth and measurable commercial outcomes
Drive self-funder enquiry generation, conversion and occupancy for care homes through integrated, insight-led marketing plans across digital, print, PR, social media, reviews, email, advertising and local engagement channels
- Lead brand, reputation and customer communications across a national portfolio of care homes and supported living services, ensuring our messaging is clear, consistent, compelling and aligned to organisational values
- Influence directors, senior operational leaders and key stakeholders by translating customer, market and performance insight into clear recommendations and strategic action
- Oversee marketing performance, budget, reporting and return on investment, ensuring activity is targeted, measurable and continuously improved
- Lead digital marketing, website, search, review management and customer journey improvements that strengthen visibility, engagement and conversion
- Own and lead talent marketing activity for the Commercial arm as a distinct strategic priority, strengthening employer brand, supporting recruitment objectives and helping attract the right people into frontline, specialist and leadership roles across our services
- Lead agency and supplier partnerships across marketing, digital, PR and creative services, ensuring high standards, strong performance and value for money
- Provide senior marketing and communications advice to operational and commercial colleagues, helping teams respond effectively to local challenges, opportunities and reputational risks
- Ensure strong governance across brand standards, customer communications, data protection, advertising standards, AI-generated content and wider marketing processes
- Lead, develop and inspire a specialist marketing and communications team, creating the clarity, confidence and capability needed to deliver at pace and with impact
- Play a key role in strategic projects and transformation activity that supports growth, improves customer experience and strengthens the future effectiveness of the Commercial arm
- Significant experience in a senior marketing and communications role, ideally within a multi-site, customer-led or commercially focused organisation
- Proven ability to develop and lead marketing and communications strategies that support growth, reputation, customer engagement and measurable business outcomes
Strong commercial marketing experience, including self-funder enquiry generation, conversion, performance marketing and customer journey improvement within care or similar customer-led services
- Experience leading brand, reputation, PR, content, social media, review management and customer communications activity across multiple channels and audiences
- Experience leading talent marketing is desirable - employer brand or recruitment marketing activity that supports workforce attraction and organisational priorities
- Confidence working with directors, senior leaders and operational stakeholders, with the ability to influence, advise and turn insight into clear strategic recommendations
- Strong analytical and commercial judgement, with experience interpreting performance data, market insight and customer behaviour to shape decisions and improve results
- Experience managing large marketing budgets, reporting performance and demonstrating return on investment across marketing and communications activity
- Experience managing external agencies, creative partners and specialist suppliers to deliver high-quality work, strong performance and value for money
- People leadership experience, with the ability to lead, develop and motivate a specialist marketing and communications team
- A strong understanding of marketing governance, including brand standards, data protection, advertising standards and responsible use of AI-generated content, with a relevant degree-level or professional marketing qualification such as CIM desirable
- Experience using CRM systems (such as Salesforce or similar) to support customer journey management, lead nurturing, reporting and conversion activity is desirable
You deserve more than the basics. That's why, alongside 33 days annual leave (rising to 38 days, including bank holidays), occupational sick pay and a pension matched up to 7%, we offer a range of benefits designed to help you thrive:
- Health and wellbeing support, including virtual GP services and an Employee Assistance Programme
- Company-paid life assurance
- Enhanced parental leave arrangements
- Annual leave purchase scheme
- Comprehensive learning and development opportunities
- Flexible and hybrid working arrangements
- Cycle to Work scheme and salary sacrifice benefits
- Employee discount programme
- An inclusive culture where everyone belongs
Manager, Management
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