Senior Marketing Campaign Manager - ETFs

InvestEngine; London; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

InvestEngine is seeking a Senior Marketing Campaign Manager to spearhead impactful campaigns centered around ETFs. The ideal candidate will have a proven track record in marketing, particularly in financial services, and a passion for helping people achieve their investment goals. This role offers a flexible work environment and opportunities for professional growth within a fast-growing fintech company.

Benefits

Flexible work environment

Health plans

Pension contributions

Opportunities for professional development

Qualifications

• 5+ years experience in marketing, especially for ETFs or similar products.
• Excellent project management and copywriting skills.
• Strong understanding of digital marketing channels.

Responsibilities

• Lead the development and execution of marketing campaigns focused on ETFs.
• Collaborate with various stakeholders including asset management partners.
• Measure campaign performance and optimize based on KPIs.

Skills

Project Management

Copywriting

Analytical Skills

Digital Marketing

Education

Degree in Marketing, Business, or related field

Job description

Join to apply for the Senior Marketing Campaign Manager - ETFs role at InvestEngine

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Join to apply for the Senior Marketing Campaign Manager - ETFs role at InvestEngine

InvestEngine is everything the modern investor should need. Unbeatable value, market leading automation and built for easy, long-term investing centred around ETFs. We’re already one of the fastest growing investment platforms in the UK and have passed £1bn invested.

We’re not just another investment platform — we’re redefining the game with our simply-powerful investing tools designed for everyone, whether you’re just starting or scaling up. Recognised in top industry awards and growing fast (MoneyWeek Readers' Choice Awards Winners - 2024, Nuts About Money, Finder, Forbes).

We’re looking for excellent individuals with a passion for ETFs, fintech and personal finance, who can help take InvestEngine to the next level.

About the Role

We’re seeking an experienced Marketing Campaign Manager to help deliver impactful marketing campaigns centred around ETFs and retail investing.

The ideal candidate will have a successful track record of managing high-quality marketing campaigns. From strategic ideation, to content creation and cross-platform implementation, all underpinned by a keen eye on reporting to ensure campaign effectiveness.

Key Responsibilities:

Lead the end-to-end development of integrated marketing campaigns, including:

• Increasing the awareness of the benefits of ETFs and why InvestEngine is the ideal platform for investing in them
• Leveraging topical themes in ETF investing to build awareness
• Creating more sophisticated ETF focused campaigns aimed at passionate ETF investors
• Converting investors on legacy platforms with higher fees or clunky interfaces or alternative investment types eg. Mutual Funds to ETFs investing via InvestEngine

Collaborate with asset management partners (e.g., JP Morgan, Invesco & Xtrackers) on joint campaigns targeting retail investors

Drive performance across key channels including paid media, email, organic social, influencers, and advertising

Continually measure and optimise campaign performance with clear alignment to business KPIs

Champion innovation—test new approaches, refine messaging, and explore emerging acquisition channels

Support the Head of Marketing in delivering strategic initiatives and identifying new growth opportunities

Who you are:

• 5+ years experience in marketing, with proven success running campaigns for ETFs, mutual funds, or related investment products
• Deep understanding of the investor mindset and financial services compliance landscape
• Passion for personal finance and a genuine interest in helping people grow their wealth
• Confident across digital channels—SEO, PPC, display, email, and social—with strong analytical skills
• Comfortable collaborating with multiple stakeholders and presenting to senior leadership
• Excellent project management and copywriting skills, with a strong eye for detail
• Thrives in a small, fast-moving team and takes pride in both individual and collective success

What You Can Expect from Us:

• InvestEngine is a small, agile business with fantastic room for growth, internally and externally. Your opportunity for personal and professional growth and achievement is high, and strong performance is rewarded!
• Our horizontal working structure gives room to develop and make your role your own alongside a passionate team looking to improve the world of investing.
• We provide a flexible environment with "work from anywhere” scheme up to 3 months a year
• Opportunities to attend professional conferences to boost your professional development
• Health plans
• Pension contributions

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Other

Job function

• Job function

  Marketing and Sales

• Industries

  Investment Management

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