Senior Marketing Analytics & Insights Lead

Moneybox; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid working: London office 2 days,

Competitive FTC compensation package

Job summary

Moneybox is seeking a senior Marketing Insight & Analytics Lead to join the Data & Insight team on a fixed-term basis. You will shape measurement architecture and partner with Marketing, Analytics Engineering, Data Engineering and Product Engineering to deliver sophisticated marketing analytics.

You will own marketing analytics requirements, define data sources, event specifications, and data products, and work with engineering to deliver improved measurement.

Qualifications

• 5+ years in a marketing analytics, data science, or analytics engineering role with a strong focus on marketing measurement.
• Hands-on experience with multi-touch attribution methodologies and media mix modelling.
• Strong SQL skills; experience using it for data manipulation, data analysis, and modelling.
• Direct experience with mobile attribution platforms, particularly AppsFlyer.
• Familiarity with the privacy landscape across both app and web and how to navigate measurement challenges.
• Experience working with advertising platform APIs (Google Ads, Meta Ads) for data extraction and pipeline automation.
• Familiarity with GCP data services and event analytics platforms (Mixpanel or equivalent).
• Demonstrable experience building data products and self-serve reporting assets used by non-technical stakeholders.
• Track record of designing and analysing incrementality experiments or A/B tests in a marketing context.

Responsibilities

• Marketing Tracking & Measurement Architecture: Assess and improve tracking across channels; define standards and measurement specifications.
• Customer Journey Measurement & Technical Delivery: Work with engineering on identity stitching, attribution identifiers and cross-platform journey continuity.
• Data Products & Reporting: Define sources of truth for KPIs; own the marketing reporting layer in Power BI; use AI to automate reporting.
• Stakeholder Partnership: Translate business needs into analytical briefs; support media planning with data-driven analysis; participate in cross-functional planning.

Skills

Marketing analytics

Multi-touch attribution

SQL

AppsFlyer

Privacy & tracking

Advertising platform APIs

GCP data services

Data products

Incrementality experiments

Tools

Power BI

AppsFlyer

GA4

dbt

Databricks

Python

Mixpanel

Job description

Moneybox is seeking a senior Marketing Insight & Analytics Lead to join the Data & Insight team on a fixed-term basis. You will shape measurement architecture and partner with Marketing, Analytics Engineering, Data Engineering and Product Engineering to deliver sophisticated marketing analytics.

You will own marketing analytics requirements, define data sources, event specifications, and data products, and work with engineering to deliver improved measurement.