Senior Marketing Analyst

Fractal; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

Fractal seeks a Senior Marketing Analyst to join their Technology team in London, responsible for innovating and maintaining analytics services for Fortune clients. The role requires strong SQL and Python skills, along with the ability to develop measurement frameworks and insights for marketing analytics. This position offers an opportunity to work in a creative and dynamic environment that emphasizes the importance of imagination and intelligence in decision-making.

Qualifications

• More than 5 years of marketing analytics experience, preferably in technology domains.
• Strong experience in advanced SQL and Python.
• Expert understanding of statistical methodologies for marketing measurement.

Responsibilities

• Be an integral part of large-scale client business development and delivery engagements.
• Develop marketing measurement including SEO measurement frameworks for the client.
• Provide insights based on A/B experimentation results and performance tracking.

Skills

Advanced SQL

Python

Google cloud for data exploration and statistical methods

Education

Bachelor’s degree in mathematics related discipline

Job description

It's fun to work in a company where people truly BELIEVE in what they are doing!

We're committed to bringing passion and customer focus to the business.

Senior Marketing Analyst

Fractal is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise. Fractal is building a world where individual choices, freedom, and diversity are the greatest assets. An ecosystem where human imagination is at the heart of every decision. Where no possibility is written off, only challenged to get better. We believe that a true Fractalite is the one who empowers imagination with intelligence. Fractal has been featured as a Great Place to Work by The Economic Times in partnership with the Great Place to Work Institute and recognized as a ‘Cool Vendor’ and a ‘Vendor to Watch’ by Gartner.

Please visit Fractal | Intelligence for Imagination for more information about Fractal

Location: London

It's fun to work in a company where people truly BELIEVE in what they are doing!

We're committed to bringing passion and customer focus to the business.

If you are an extraordinary marketing analyst and who loves to push the boundaries to solve complex business problems using creative solutions, then we wish to talk with you. As a Senior Marketing Analyst, you will work in the Technology team that helps deliver marketing analytics solutions at large scale to our Fortune clients worldwide. The role is responsible for innovating, building and maintaining analytics services.

Responsibilities:

• Be an integral part of large-scale client business development and delivery engagements.

• Develop marketing measurement including SEO measurement frameworks for the client

• Work across new development of measurement frameworks, especially SEO and hardware

• Replicate and implement existing measurement framework to scale for other productslike other consumer apps

• Track performance of current product sales across various channels, developing consumption layer like dashboards

• Build the knowledge base required to deliver increasingly complex product growth opportunities learning from historical and current performance

• Provide insights based on A/B experimentation results, performance tracking and team’s business objective

Qualifications & Experience:

• A bachelor’s degree in mathematics related discipline like Economics, Statistics, Engineering or related field with more than 5 years of in marketing analytics experience, preferably for technology domains

• Strong experience in advanced SQL for developing integrated data sets.

• Strong experience in python to develop new automations and be responsible for current process maintenance

• Expert level understanding of statistical methodologies to support experimentation and measurement of marketing interventions across channels

• Dashboarding experience to drive consumption layer for clients

• Stakeholder Management and good communication

• Expertise in Google cloud to work on Big query, understanding of borg runtimes

• Exposure across SEO measurement

• Proven track record in keeping existing technical skills and developing new ones, so that you can make strong contributions to evolving needs of the client

• Characteristics of a forward thinker and self-starter.

• Ability to work with a global team of consulting professionals across multiple projects.

• Passion for educating, training, designing, and building end-to-end measurement systems for a diverse and challenging set of customers to success.

• Good understanding of the technology domain is preferred.

Skills:

• Advanced SQL

• Python

• Google cloud for data exploration and statistical methods

Fractal provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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