Senior Marketing Analyst

JR United Kingdom; City Of London; Hybrid; GBP 45,000 - 70,000; Full time

Job summary

A leading company in the UK seeks a Senior Marketing Analyst to join their BI & Analytics team in London. The role involves providing expert recommendations based on data analysis, leading a team, and driving strategic marketing decisions. Candidates should have strong analytical skills and proficiency in SQL and web analytics tools.

Benefits

25 days annual leave plus bank holidays

Paid time off to move home

Contributory pension scheme

Enhanced family leave benefits

Insurance benefits including life assurance

Discount schemes for gyms and popular retailers

Range of wellbeing and mental health support avenues

Newly refurbished office in a fantastic location

Qualifications

• Experience in marketing analytics across digital, brand, and CRM channels.
• Hands-on experience with web analytics and visualization tools.
• Experience in leading or mentoring teams is a plus.

Responsibilities

• Lead a team of Marketing Analysts to produce actionable insights.
• Provide analysis on marketing performance considering customer segmentation.
• Create data visualizations and KPI dashboards for different audiences.

Skills

Problem-solving

Data translation

Stakeholder management

Tools

SQL

Google Analytics

Adobe Analytics

Tableau

Looker

Job description

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Senior Marketing Analyst, london (city of london)

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Client:

Reed.co.uk

Location:

london (city of london), United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

26.06.2025

Expiry Date:

10.08.2025

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Job Description:

Reed.co.uk is looking for a Senior Marketing Analyst to join their BI & Analytics team in Holborn, London.

Overview

If you're passionate about solving marketing problems, translating data into compelling stories, and delivering meaningful insights, this role is for you. As a Senior Marketing Analyst, you will provide intelligence and expert recommendations to the marketing team, enabling strategic decision-making.

You will own digital marketing analytics, delivering actionable insights to optimise performance and drive impact. Using web analytics and third-party data, you will enhance marketing effectiveness and ROI.

This role involves collaboration across Marketing, Product, Engineering and Data Science. You will engage with senior stakeholders and drive meaningful change across the business.

What You’ll Do

• Act as the Analytics Subject Matter Expert for Digital, Brand, and CRM marketing.
• Lead a team of Marketing Analysts to produce actionable insights.
• Provide analysis on marketing performance, considering customer segmentation and ROI to enhance campaign effectiveness.
• Create data visualisations and KPI dashboards that simplify data for different audiences.
• Work collaboratively with internal teams and external media agency partners.
• Address marketing analytical queries, transforming data into meaningful stories with recommendations.
• Research and implement new analytical techniques to advance data interrogation within the team.
• Support the marketing data consolidation efforts, ensuring accurate and timely data to end-users

What You’ll Need

• Strong problem-solving skills and the ability to translate data into actionable insights.
• Proven experience in marketing analytics across digital, brand, and CRM channels.
• Proficiency in SQL and the ability to model/manipulate data
• Hands-on experience with web analytics (Google Analytics, Adobe Analytics) and visualisation tools (Tableau, Looker).
• Understanding of performance marketing channels (PPC, SEO, Affiliates, Programmatic, and Paid Social).
• Experience with ad trafficking, tracking mechanisms, and digital marketing platforms (Google Ads, Bing Ads, YouTube, etc.).
• Strong communication and stakeholder management skills, with the ability to lead projects and influence decisions.
• Experience in leading or mentoring teams is a plus.
• Hybrid working as standard
• 25 days annual leave plus bank holidays
• Paid time off to move home
• Contributory pension scheme
• Enhanced family leave benefits
• Insurance benefits including life assurance
• Discount schemes including gyms and popular retailers
• Range of wellbeing and mental health support avenues
• Newly refurbished office in a fantastic location, with countless bars, restaurants and theatres right on the doorstep
• These are just some great benefits we offer everyone working at Reed.co.uk!