Senior manager ecommerce trading

Fable England; Camden Town; Hybrid; GBP 48,000 - 55,000; Full time

Benefits offered by this job

Private medical insurance

Company-wide annual bonus scheme

Job summary

Fable England is seeking a hands-on Ecommerce Trading Lead to own the day-to-day performance of our Shopify Plus store across US, EU and UK markets. You will run experiments, ship changes, optimise conversion, and report on what each change delivers.

You will collaborate with the Senior Performance Marketing & Ecommerce Manager and Brand Marketing Director, report to the Managing Director, and may build a small team as the business grows. This is a practical, numbers-driven role.

Qualifications

• Three+ years running an ecommerce site day to day, ideally on Shopify or Shopify Plus.
• Strong CRO experience with run and learn from A/B tests.
• Proficient in GA4 analytics and deriving insights from data.
• Hands-on with the platform to implement changes directly, not just brief others.

Responsibilities

• Own the weekly trading rhythm and explain deviations against plan.
• Run on-site testing programme: design, build, read A/B tests, roll out winners.
• Own conversion optimisation across product, collection, cart and checkout in three markets.
• Merchandise the site day-to-day: collections, search and landing pages for campaigns/launches.
• Keep site stock-aligned; avoid promoting unavailable items.

Skills

Shopify/Shopify Plus

CRO

GA4 analytics

Hands-on platform edits

Tools

HTML

CSS

Liquid

Job description

Fable England · Remote (UK) with occasional days in Camden · £48,000–£55,000

About us

Fable England is a lifestyle brand with a distinctive design signature and a loyal customer base. We sell direct to consumer in the UK, US and Europe, alongside a wholesale business. We are a team of passionate professional, and the work is hands‑on and what you do is visible.

The Role

This is a hands‑on trading role. You will own the day‑to‑day commercial performance of our Shopify Plus store across three markets — running experiments, shipping changes, and improving conversion week by week.

You will work alongside our Senior Performance Marketing & Ecommerce Manager, who runs paid media, and our Brand Marketing Director, who owns brand and creative. You will report directly to the Managing Director, and you will have a direct report, with scope to build a small team as the business grows.

We are looking for someone who does the work rather than directs it, and who can tell us what each change was worth.

What you will do

• Own the weekly trading rhythm: what happened against plan, why, and what you are doing about it


• Run the on-site testing programme — design, build and read A/B tests, act on the results and roll out what wins


• Own conversion optimisation across product pages, collection pages, cart and checkout, in all three markets


• Merchandise the site day to day: collections, search and discovery, product sequencing, landing pages for campaigns and launches


• Keep the site aligned with stock reality — no promoting what we cannot supply

Markets and platform

• Manage the US and EU storefront experience, including localisation, delivery and duties messaging


• Work with our development agency to specify and ship site changes


• Support organic search execution alongside our SEO work

Channels and team

• Manage our affiliate programme and agency relationship against an agreed forecast


• Manage and develop one direct report, with scope to grow the team

Scope may broaden over time — CRM and retention currently sit elsewhere in the team and could move to this role as it establishes.

What we look for

• Three or more years running an ecommerce site day to day, ideally Shopify or Shopify Plus


• Real CRO experience — you have run A/B tests, read them properly, and can talk about the ones that failed as well as the ones that worked


• Confident in GA4 and site analytics, and able to reach your own conclusions from data rather than reporting it


• Hands‑on with the platform — you can make changes yourself rather than always briefing someone else


• Able to size your work commercially: what changed, what it moved, and what it was worth


• Comfortable owning a number and being accountable for it

Helpful

• Multi‑market trading experience, particularly US and EU


• Experience with merchandising or personalisation tools


• Basic HTML, CSS or Liquid


• Fashion, accessories, or another considered‑purchase category

How we work

We are direct with each other. We prefer a short answer with a number in it to a long report. If something is not working, we would rather hear it early than discover it late. There is very little bureaucracy here — if you want to change something on the site, you can usually do it quickly.

If you like owning a number and moving it, you will do well here.

Details

• Remote within the UK, with occasional days at our Camden office in London


• Private medical insurance


• Company‑wide annual bonus scheme