B2B Sales Manager

Cotswold Outdoor Group; Swindon; Hybrid; GBP 55,000 - 58,000; Full time

Benefits offered by this job

Starting salary £55,000–£58,000

Yearly bonus up to £3,825

Hybrid work options

33 days holiday

EV salary sacrifice scheme

Volunteer day

Private medical insurance

Life assurance & critical illness

Staff discounts

Perks hub savings

Job summary

Cotswold Outdoor Group in Swindon is seeking a B2B Sales Manager to lead our B2B sales function, shaping strategies and driving sustainable growth with a high-performing team. This hybrid role requires three days in the office per week at our new Swindon office and a strong track record in B2B sales leadership.

You will build relationships with key customers, develop plans to exceed revenue targets, and collaborate with Commercial and Marketing to enhance market presence and customer

Qualifications

• 5+ years experience in B2B sales, preferably in apparel and/or outdoor equipment sectors.
• Experience managing a sales team.
• Strong track record of success in achieving sales goals.
• Excellent communication and interpersonal skills.
• Ability to lead and manage a sales team.

Responsibilities

• Develop, own and implement the B2B sales strategy and plan to achieve revenue and growth targets.
• Lead, manage and motivate the B2B sales team with clear objectives and priorities.
• Coach and performance-manage team members to build capability and accountability.
• Track, analyse and report on sales performance, identifying trends and risks.
• Recruit, onboard and train sales colleagues to deliver excellent customer outcomes.
• Drive new business development by converting leads into profitable B2B customers.
• Build relationships with key B2B customers and internal stakeholders to support growth.

Skills

B2B sales

Sales leadership

Negotiation

Communication

People management

Strategic planning

Job description

This is a hybrid role with a minimum of three days in the office per week.

At Cotswold Outdoor Group, the outdoors isn’t just where we work, it’s who we are. Every day, our head office teams play a vital role in helping people get outside, explore more, and experience the world around them.

We’re looking for a B2B Sales Manager to join us on that journey. This role is about more than just day-to-day responsibilities, it’s about shaping how we inspire our customers, support our stores, and grow our community of adventurers.

We’ve officially made the move to our new office in the heart of Swindon and couldn’t be more excited. Our brand-new sustainable office at 1 Newbridge Square puts us right next to the train station and the new bus boulevard, making it easier than ever to connect.

This move marks an exciting new chapter in our journey, and our new space has been designed with the future in mind – supporting collaboration, wellbeing, and our commitment to working more sustainably.

About us

We believe life’s better when it’s lived outdoors. From hiking and wild swimming to simply stepping away from the screen, nature helps us feel alive.

At our head office, every role helps make those adventures possible. Whether it’s shaping our systems, supporting our teams or driving key initiatives, you’ll play a vital part in helping people get outside and explore more.

We’re part of the Cotswold Outdoor Group, including Runners Need and Snow + Rock, offering trusted brands, expert advice, and a commitment to protecting the planet.

Whether it’s your first step or your next move, you’ll find opportunities to learn, grow, and be part of something bigger.

What you’ll be doing

Lead the B2B sales function and manage the B2B sales team to deliver sustainable commercial growth. This role is responsible for setting the direction for B2B sales across the organisation, developing and implementing sales strategies, and creating a high-performing team culture through effective people management, coaching, recruitment and development.

The role will also build strong relationships with key customers and internal stakeholders to drive revenue, customer retention and new business opportunities.

• Develop, own and implement the B2B sales strategy and plan to achieve or exceed revenue, margin and customer growth targets
• Lead, manage and motivate the B2B sales team, setting clear objectives, expectations and priorities aligned to the wider commercial strategy
• Coach, develop and performance manage team members to build capability, accountability and a high-performing sales culture Key responsibilities
• Track, analyse and report on sales and team performance, identifying trends, opportunities, risks and areas for development
• Recruit, onboard and train sales colleagues, ensuring the team has the skills, knowledge and confidence to deliver excellent customer outcomes
• Drive new business development by identifying, generating and converting leads into profitable B2B customers
• Build and maintain strong relationships with key B2B customers, partners and internal stakeholders to support customer retention, growth and service excellence
• Identify key target industries and develop new customer relationships
• Lead negotiations and support the team in closing commercially sound sales opportunities
• Work with the Head of Commercial and Marketing team to create and execute a B2B marketing plan that increases market awareness
• Work with internal teams to ensure a smooth order and fulfilment process
• Be the voice of the B2B customer for the business, providing insights and identifying opportunities or concerns

We’re looking for someone who

• 5+ years experience in B2B sales, preferably in the apparel and/or outdoor equipment sectors
• Experience managing a sales team
• Strong track record of success in achieving sales goals
• Excellent communication and interpersonal skills
• Negotiation
• People leadership and management
• Provent ability to lead and manage a sales team
• Ability to work independently and as part of a team

What you’ll get from us

Joining our team means more than just getting paid a salary, it’s about being part of a workplace that values you, your growth and your wellbeing.

• Starting salary of £55000 - £58000 with a yearly bonus of up to £3,825
• Hybrid working options to support your work-life balance
• 33 days holiday allowing you to recharge and explore the outdoors
• Electric Vehicle Salary Sacrifice scheme - dependent on meeting eligibility
• Volunteer day with a charity of your choice
• Private medical insurance, life assurance and critical illness cover
• Staff discounts of 40-60% across our full range of outdoor brands
• Savings on everyday essentials including groceries, travel, fitness, and entertainment through our perks hub