Senior Manager, Customer Marketing

SAGE GROUP PLC; Wokingham; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A global technology company is seeking a Senior Manager, Performance Marketing, to drive customer retention and migration across its Finance and ERP portfolio. This position requires proven experience in B2B SaaS, supported by a capacity to design data-driven marketing campaigns that enhance customer engagement and revenue. The ideal candidate will lead a high-performing team, develop comprehensive marketing strategies, and play a vital role in optimizing customer lifetime value. Competitive benefits and flexible work arrangements are offered.

Benefits

Comprehensive health, dental and vision coverage

Work away scheme for up to 10 weeks a year

On-going training and professional development

Paid 5 days yearly to volunteer

Flexible work patterns and hybrid working

Qualifications

• Proven experience in designing and delivering end-to-end, data-driven campaigns.
• Strong background in B2B SaaS, Finance, or ERP environments.
• Experience partnering with Account Management and Customer Success teams.

Responsibilities

• Own the end-to-end performance marketing strategy.
• Develop demand models and campaign plans aligned to revenue goals.
• Track, analyze, and report on KPIs including retention and ARR.

Skills

B2B SaaS experience

Data-driven campaign design

Customer lifecycle metrics

Stakeholder influencing

Project management

Analytical skills

Tools

Salesforce

Reporting platforms

Job description

Senior Manager, Performance Marketing – Job Description

Job Description The Senior Manager, Performance Marketing plays a critical role in driving customer retention, expansion, and migration success across Sage's medium segment Finance and ERP portfolio. This role focuses on planning, delivering, and optimising scalable in-life and migration marketing campaigns that increase customer lifetime value through add-on module adoption and successful migrations. Working at the heart of the organisation, you'll collaborate closely with Account Management, Customer Success, Channel, Sales, and regional Marketing teams to deliver data-led campaigns with measurable commercial impact. You'll also lead a small high-performing team and support regional execution across UKI, APAC, and AME, ensuring alignment with wider marketing strategies and targets. Why Join Us? This is a high-impact opportunity to shape how Sage drives retention, migration, and expansion across its medium Finance and ERP customer base. You'll work on strategically important products, collaborate with senior stakeholders across regions, and lead initiatives that directly influence customer success and revenue growth. If you're passionate about performance marketing, customer lifecycle optimisation, and building scalable campaigns that deliver real commercial value, this role offers the scope, visibility, and challenge to make a meaningful difference.

You'll own the end-to-end performance marketing strategy for in-life and migration activity across Sage Intacct, Sage 200, and Sage X3. This includes developing demand models and campaign plans aligned to revenue goals, designing multi-touch campaigns across digital, content, social, PR, SEO, paid media, and webinars, and ensuring close alignment with Sales, Customer Success, Finance, and Marketing Operations. You'll build and execute a single, cohesive customer communications strategy in partnership with Account Management and Customer Success teams, ensuring consistent and effective engagement across the lifecycle. A key part of the role involves developing scalable customer webinar programmes to support add-on module growth, managing and optimising internal referral marketing initiatives, and continuously analysing performance to improve outcomes. You'll track, analyse, and report on KPIs including retention, migration success, and ARR generated from add-on modules, working closely with regional performance marketing leaders to align plans and insights. Alongside this, you'll lead and develop your team, providing clear direction, coaching, and support while operating confidently in a complex, multi-region matrix environment.

Qualifications

We're looking for an experienced performance marketing leader with a strong background in B2B SaaS, Finance, or ERP environments, and a deep understanding of in-life, retention, and migration marketing. You'll bring proven experience designing and delivering end-to-end, data-driven campaigns that drive adoption, expansion, and ARR growth across long sales cycles and subscription models. You'll have a strong grasp of customer lifecycle and funnel metrics, with the ability to translate performance data into actionable insights and continuous improvement. Experience partnering closely with Account Management, Customer Success, and Channel teams is essential, as is confidence owning a single customer communications strategy across regions. You'll be a capable people manager and stakeholder influencer, comfortable leading teams, working cross-functionally, and navigating complex organisational structures. Strong analytical skills, excellent project management, and confidence using marketing and sales technologies such as Salesforce and reporting platforms are key, alongside a clear focus on delivering measurable customer and revenue impact.

Company & Benefits

Advert Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Benefits video - https://youtu.be/TCMtTYUUiuU

• Comprehensive health, dental and vision coverage
• Work away scheme for up to 10 weeks a year
• On-going training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working