Senior Manager, Audience & GTM Strategy

Elsevier; Cambridge; On-site; GBP 75,000 - 95,000; Full time

Job summary

A global analytics company is seeking a Sr Manager Segment Strategy in Cambridge, UK to develop audience segmentation and go-to-market strategies. The role requires extensive experience in strategic marketing within B2B environments. Ideal candidates will have strong analytical and communication skills. This position includes health benefits, retirement plans, and a commitment to work-life balance.

Benefits

Health Benefits

Retirement Benefits

Wellbeing initiatives

Paid Time Off

Employee Assistance Programs

Qualifications

• 7–10+ years in strategic marketing, customer segmentation, or go-to-market planning.
• Experience in complex B2B environments such as publishing, SaaS, or education.
• Proven ability to lead strategic frameworks and translate insights into action.

Responsibilities

• Develop and maintain audience segmentation model.
• Define go-to-market strategies across segments.
• Monitor campaign performance and recommend refinements.
• Enable broader marketing teams to adopt segmentation.

Skills

Analytical skills

Strong communication skills

Market analysis

Decision making

Leadership

Job description

A global analytics company is seeking a Sr Manager Segment Strategy in Cambridge, UK to develop audience segmentation and go-to-market strategies. The role requires extensive experience in strategic marketing within B2B environments. Ideal candidates will have strong analytical and communication skills. This position includes health benefits, retirement plans, and a commitment to work-life balance.