Senior Manager, Audience Development - MACHINA Summit

Hyve Group; Greater London; On-site; GBP 65,000 - 95,000; Full time

Benefits offered by this job

Gym membership

Private medical care

Season ticket loan

Pension

Extra day off on your birthday

Job summary

Hyve Group in London is seeking a Senior Manager for Audience Development to build, nurture and secure a network of attendees for Machina, Europe’s flagship AI and robotics event. It’s a fast‑paced role focused on quality and scale of attendance and engagement.

In this role you will own pipeline, recruit senior leaders, coordinate with marketing and content teams, and ensure attendee targets and revenue are met across hosted programmes and delegate tickets.

Qualifications

• Experience in high growth, high volume account management or new business sales within events, AI or SaaS industries.
• Demonstrable experience in a targeted & performance‑based Sales/Business Development role.
• Effective sales leadership with a track record of exceeding sales targets and engaging with C-suite.
• Confident presenter with ability to engage senior executives.
• Self-motivated with an analytical mindset and curiosity about physical AI.

Responsibilities

• Manage and grow key business accounts, developing existing relationships and generating new connections with buyers.
• Arrange virtual and in‑person meetings and presentations with associations and accounts to deliver registrations for Hosted Programme and delegate tickets.
• Meet weekly and monthly attendee acquisition and revenue targets.
• Prospect via phone to grow new business pipelines and follow up on marketing efforts (LinkedIn, HubSpot, etc.).
• Identify and engage with senior and C‑suite executives and communicate Machina’s portfolio and capabilities.
• Own pipeline management and reporting, maintaining CRM records to track outreach, registrations, buyer quality, and program performance.

Skills

Audience development

Account management

High growth sales

Lead generation

Presentation skills

CRM proficiency

SaaS/AI industry experience

Tools

HubSpot

Sales Navigator

ZoomInfo

Job description

Senior Manager, Audience Development - MACHINA Summit

The bit about us

We’re Hyve, a global events company that does things differently.

Our events deliver game-changing impact for people, businesses and beyond. That might mean winning a major contract, securing transformational investment, getting on the shelves of a giant retailer or hearing from thought leaders who are changing the future. The purpose of every one of our events is to bring the people who power major industries together – and open a world of potential.

At the same time, we’re using our events as platforms for progress, to drive the conversation across the world’s biggest industries on crucial topics like sustainability, diversity and ethical business.

These moments can change lives. And making those connections motivates us every single day.

But creating those human connections doesn’t just happen at our events. It’s part of everyday life when you work at Hyve. There are all sorts of socials, inclusion workshops and professional development opportunities to get your teeth into. And then there are the benefits. From gym memberships to private medical care, season ticket loans to healthy pensions, we’ve got you covered in all kinds of ways. (We’ll even give you an extra day off on your birthday!)

The bit about you

First of all, whatever your background and whatever your beliefs, there’s a culture of belonging here at Hyve and everyone is welcome. The question isn’t where you are from – it’s where you want to go.

We’re a positive bunch and if you’re a “glass half full” kind of person you’ll fit right in. Our values are brilliant work, fresh thinking, rich connections, and collective buzz. And just to be clear, these aren’t just words we put on the walls and forget about. They pull everyone together and help us all produce work that we’re proud to put our names to. If that resonates with you, great: we’re on the same page.

The bit about the division

Global Ventures is Hyve’s dedicated accelerator unit which launches new events and supercharges new ventures. This is where event launches are born and new products are accelerated, powered by obsessive customer focus, rapid experimentation, simple decision‑making and entrepreneurial energy.

The bit about the event

Machina is Europe’s flagship event for the AI and robotics community, bringing together the builders, buyers and investors shaping how intelligent machines move from the lab into real‑world industry. It’s growing into the place where deals get done and partnerships form, giving exhibitors direct access to decisionmakers and giving attendees a clear view of what’s commercially ready rather than just what’s possible. What sets it apart is its focus on practical deployment over hype, and it’s a great place to work because you’re building a young brand at the centre of one of the fastest‑moving sectors, with real ownership and the backing of an events platform that can scale it.

The bit about the role

As Senior Manager for Audience Development, you will be responsible for building, nurturing and securing a network of attendees for Machina.

In this role, you will contribute to the strategy and execution of audience development (“buyers”) and acquisition and retention at both an individual and organisation level, securing qualified senior leaders across the physical AI and humanoid ecosystem to participate in our events and curated meeting experiences. This is a hands‑on, target‑driven role focused on delivering both the volume and quality of audience while nurturing long‑term relationships that strengthen the Machina community year‑round and onsite.

You will serve as a strategic relationship builder and brand ambassador, identifying, engaging, and securing senior‑level buyers through multiple outreach channels including phone, email, LinkedIn, in‑person meetings, industry events, and leverage existing partnerships. You will confidently communicate the value of Machina’s portfolio and programs, aligning buyer priorities with sponsor and partner objectives to drive meaningful connections and measurable outcomes.

With a strong sales‑oriented mindset, you will manage your own recruitment targets across multiple event portfolios simultaneously, consistently meeting and/or exceeding KPIs. You will own pipeline management and reporting, maintaining accurate CRM records to track outreach, conversions, registrations, buyer quality metrics, and overall program performance.

Key Responsibilities

• Manage and grow key business accounts, developing existing relationships and generating new connections with buyers
• Arrange virtual and in‑person meetings and presentations with individuals, associations and accounts to deliver registrations of large contingents from top brands for the Hosted Programme as well as paid for delegate tickets
• Meet weekly and monthly attendee acquisition and revenue targets
• Prospecting via phone to grow new business pipelines and follow up on marketing efforts, also leveraging data platforms directly (LinkedIn, HubSpot)
• Identify and engage with senior and C‑suite executives, confident to understand their key projects and challenges and communicate Machina’s portfolio and capabilities
• Conceptualise and execute new engagement methods
• Identify Machina advocates and empower them to support and engage with our community
• Be a Machina advocate, creating your own social presence in line with the Machina brand, responding to community conversations and sparking discussions of your own
• Staying up to date with industry‑led trends, bringing them forward, and continually contributing to and help shape the community roadmap
• Cross‑collaboration with content, marketing, events and sales to ensure we’re tactically leveraging our community to meet team and org wide goals
• Attend industry events, ensuring ROI is demonstrated
• Manage the entire sales process from initial contact through to post show feedback
• Regularly build data and ensure CRM is updated daily with new leads and opportunities
• Track registration, produce contingency plans when necessary to meet independent and overall target goals and KPIs
• Demonstrate high standards of customer service and community building
• Work closely with marketing to convert inbound leads to registered attendees
• Build and execute email marketing campaigns to drive awareness and conversion across key accounts, including producing exciting, original and highly personalised and targeted copy

Skills & Qualifications

Experience Required

• Experience in high growth, high volume account management or new business sales within the events, physical AI, or SaaS industries
• Demonstrable experience in a targeted & performance‑based Sales/Business Development role
• An effective sales leader with a track record of top performance and exceeding sales targets, confident in all stages of the sales cycle
• Confident presenter and ability to engage with the C‑suite
• Exhibit self‑motivation and an inquisitive nature
• Be comfortable in a fast‑paced, high growth, entrepreneurial environment
• Be comfortable working in a lean team where the day‑to‑day role is hands‑on and everyone contributes to delivery
• Experience in developing a pipeline from scratch, with the initiative to build, own and execute campaigns.
• Exceptional verbal and written communication skills
• Be passionate about building an admired product and cultivating community across physical AI and related industries
• Be on top of physical AI industry news and trends (funding raised, acquisitions, company results, etc.)
• Be genuinely curious about physical AI and how rapidly its adoption is evolving across industries
• Knowledge and ease of use across operating systems such as HubSpot, ZoomInfo, CRM platforms, Sales Navigator, Apollo, Meet Alfred
• Have strong analytical skills with the ability to collect, organise and analyse large amounts of data with attention to detail and accuracy
• The ability to prioritise tasks and organise your time effectively