Senior Luxury Ecommerce Activation Lead

L'Oréal; Greater London; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Private medical and dental insurance

Up to 60% off iconic brands

Enhanced pension plan

Up to 4 weeks paid fertility leave

Employee share options

Mortgage advice

Leadership programs

Job summary

L’Oréal is seeking a Senior Trade Activation Manager – Ecommerce in London to own the brand's digital shelf and go-to-market execution across Luxe channels. You will lead high-impact activations, partnering with product, commercial, finance and retailers to drive share and ROI.

In this role you’ll shape GTM strategy, manage budgets, and ensure Day 1 readiness for Q4 campaigns, delivering best-in-class PDPs and retailer assets while maximizing sell-out.

Qualifications

• Strategic Architect: translate brand plans into winning go-to-market strategies.
• Commercially savvy with ROI and GTN understanding.
• Digital shelf expert focused on PDPs and asset management.
• Collaborative influencer across Commercial, Finance and Global teams.
• Data-driven decision maker using consumer and retail insights.
• Peak performer capable of leading high-stakes Q4 activations.
• Agile problem solver for budgets, inventory and SLOBS.

Responsibilities

• Translate the brand plan to define winning brand go-to-market strategies using key market insights for my channel.
• Partner with account managers to build tailored plans per retailer embedding key RGM & consumer insights.
• Monitor and drive performance and productivity in my channel; ensure best in class PDPs.
• Lead measurement, tracking and reporting on activation initiatives; drive ROI.

Skills

Strategic GTM planning

Ecommerce channel expertise

P&L & GTN understanding

Cross-functional collaboration

Data-driven decision making

Tools

Salsify

Job description

L’Oréal is seeking a Senior Trade Activation Manager – Ecommerce in London to own the brand's digital shelf and go-to-market execution across Luxe channels. You will lead high-impact activations, partnering with product, commercial, finance and retailers to drive share and ROI.

In this role you’ll shape GTM strategy, manage budgets, and ensure Day 1 readiness for Q4 campaigns, delivering best-in-class PDPs and retailer assets while maximizing sell-out.