Senior Loyalty & Growth Lead – Online Ecommerce

Iceland Foods; Wales; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Healthcare

Cashback plans

Store discounts

On-site restaurant

Job summary

Iceland Foods is seeking a Senior Loyalty Manager to define and lead the online loyalty strategy, driving customer retention, frequency and lifetime value across our ecommerce and in-store experience.

You will own the end-to-end loyalty proposition, partnering with CRO, UX, product, CRM and insight teams to deliver measurable commercial growth through data-led decisions and strong cross-functional leadership.

Qualifications

• Extensive experience managing a loyalty proposition.
• Strong commercial and analytical capability.
• Deep understanding of ecommerce customer journeys.
• Experience influencing senior stakeholders.
• Grocery or FMCG ecommerce experience.
• Experience launching or transforming loyalty programmes.
• Knowledge of CRM and loyalty platforms.

Responsibilities

• Define and own the online loyalty vision and roadmap for Iceland.
• Lead the evolution of the loyalty proposition and ensure it is distinctive and commercially viable.
• Translate business strategy into clear loyalty priorities and performance metrics.
• Embed loyalty across online customer journeys and work with CRO, UX and product teams.
• Influence senior stakeholders and manage technology partners and suppliers.

Tools

CRM platforms

Job description

Iceland Foods is seeking a Senior Loyalty Manager to define and lead the online loyalty strategy, driving customer retention, frequency and lifetime value across our ecommerce and in-store experience.

You will own the end-to-end loyalty proposition, partnering with CRO, UX, product, CRM and insight teams to deliver measurable commercial growth through data-led decisions and strong cross-functional leadership.