Senior Legacy & In Memory Officer

Mind; Greater London; Hybrid; GBP 42,000 - 52,000; Full time

Job summary

Mind is seeking a Senior Legacy & In Memory Officer to grow our legacy audiences and secure sustainable income. Based in London or Cardiff with a hybrid pattern, you will lead multi-channel acquisition campaigns and work with fundraising, digital, data and creative teams to optimise performance.

You will manage two officers, ensuring high-quality results and adherence to DBS requirements, while driving growth in legacy and in-memory support for mental health services.

Responsibilities

• Lead the planning, delivery and evaluation of multi-channel acquisition campaigns to recruit new legacy and in memory supporters.
• Collaborate with fundraising, digital, data and creative teams to develop and deliver campaigns across direct mail, digital, email and print.
• Use audience insight, data analysis and supporter behaviour to identify opportunities for growth and improve campaign performance.
• Monitor results and make ongoing recommendations to optimise response rates, conversion, cost efficiency and long-term value.
• Manage campaign budgets, forecasts and agency relationships to ensure activity delivers against targets.
• Line manage and support two officers, helping them prioritise effectively and deliver high-quality work.

Job description

We have big goals over the next few years.

We're going to be fighting for mental health in a way we never have before.

Together we'll be working to make sure everyone experiencing a mental health problem gets the support and respect they deserve.

Will you join us?

Every year, gifts in Wills and donations made in memory of loved ones help Mind provide vital mental health support and campaign for change. As our Senior Legacy & In Memory Officer, you'll play a crucial role in growing these audiences and securing sustainable income for the future.

This is an exciting opportunity for an experience direct marketing fundraiser or marketer. You'll lead a portfolio of acquisition campaigns across both digital and offline channels, acquiring new legacy prospects, pledgers and in memory supporters, while continually optimising performance and supporter experience.

Alongside managing your own campaigns, you'll also provide leadership and support to two Legacy & In Memory Officers, helping them to deliver their own programmes of activity and develop their skills.

Hybrid working: Based in either our London or Cardiff offices with a hybrid working arrangement. Employees are expected to attend the office 2 days per week, with flexibility depending on business needs.

The Post Holder Will

You’ll lead the planning, delivery and evaluation of multi-channel acquisition campaigns designed to recruit new legacy & in memory supporters.

Working closely with colleagues across fundraising, digital, data and creative teams you'll:

• Develop and deliver acquisition campaigns across channels including direct mail, digital, email and print
• Use audience insight, data analysis and supporter behaviour to identify opportunities for growth and improve campaign performance
• Monitor results and make ongoing recommendations to optimise response rates, conversion, cost efficiency and long-term value
• Manage campaign budgets, forecasts and agency relationships to ensure activity delivers against agreed targets
• Line manage and support two officers, helping them prioritise effectively and deliver high-quality work

Mind is committed to equality of opportunity for all staff, and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Please refer to the Job Description while completing your application as candidates will be shortlisted based on how closely they match the criteria in the personal specification.

This role requires a Disclosure and Barring Service (DBS) check.

We retain the authority to close this vacancy prior to the advertised closing date and without prior notice, once an adequate number of applications has been received. Applications will be assessed on a continuous basis, and we respectfully advise prompt submission to ensure consideration.