Legacy & In-Memory Marketing Executive (Acquisitions)

THE ROYAL AIR FORCE BENEVOLENT FUND; United Kingdom; On-site; GBP 32,000 - 46,000; Full time

Job summary

Royal Air Force Benevolent Fund seeks a Legacy and In Memory Marketing Executive (Acquisitions) to grow legacy and in-memory supporters, scope and implement recruitment campaigns, and work with external agencies to expand prospect reach.

You will lead on data-driven recruitment strategies, manage agency relationships, and support budget planning for legacy and in-memory initiatives, ensuring alignment with fundraising targets and regulatory standards.

Qualifications

• Experience in managing legacy recruitment channels.
• Excellent understanding of digital marketing.
• Experience briefing external agencies and using a fundraising database.
• Proven budgeting and financial skills.

Responsibilities

• Lead multi-channel legacy prospect recruitment campaigns.
• Coordinate with creative, media, and printing agencies.
• Respond to legacy enquiries within set timescales.
• Analyse campaign performance and report variances.
• Support Gifts in Wills events and budget development.

Skills

Planning and organising

Relating and Networking

Working with people

Budgeting

Digital marketing

Communications

Education

Membership of the Chartered Institute of Fundraising

Good standard of education

Tools

MS Office

Fundraising database

Job description

Royal Air Force Benevolent Fund seeks a Legacy and In Memory Marketing Executive (Acquisitions) to grow legacy and in-memory supporters, scope and implement recruitment campaigns, and work with external agencies to expand prospect reach.

You will lead on data-driven recruitment strategies, manage agency relationships, and support budget planning for legacy and in-memory initiatives, ensuring alignment with fundraising targets and regulatory standards.