Senior Lead, Proposal Writing (EMEA)

Lime; United Kingdom; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Travel opportunities

Equal opportunity employer

Job summary

Lime is seeking a Senior Lead, Proposal Writing to drive high-impact bids across Europe. You will craft compelling narratives for RFPs and permit applications, collaborate with policy, design and local teams, and refine bid processes with AI-enabled tooling.

You will help ensure winning strategies across multiple markets while traveling to key cities as needed. Applicants should bring 5+ years in a deadline-driven bid environment, exceptional writing, and a passion for transport and

Qualifications

• 5+ years of experience in a competitive, deadline-driven bid environment.
• Excellent writing skills with ability to adapt tone for executives, officials, and local staff.
• Interest in transport, mobility and micromobility, with urban planning or transport planning background a real advantage.
• Experience reading regulations, bid documents and city planning documents.
• Experience building or improving bid processes, templates and proposal tooling, including AI-enabled tools.

Responsibilities

• Write clear, persuasive content for RFPs, RFIs, permits and other public procurement processes under tight deadlines.
• Develop themes, narrative and messaging to position Lime strongly for each city.
• Analyze tender packages to understand evaluators' priorities, criteria and scoring.
• Contribute to pursuit planning, strategy and pre-tender workshops with local teams.
• Build knowledge and tools across the Proposals team, including content management and tooling.
• Collaborate with policy, data, design and operations across countries and time zones.
• Travel occasionally to major markets to plan and strategize for upcoming projects.

Skills

Proposal writing

Bid management

Policy awareness

Stakeholder collaboration

AI tools experience

Education

Bachelor's degree

Advanced degree preferred

Tools

AI tools

Bid templates

Content management systems

Job description

As the largest global shared micromobility business, Lime is on a mission to build a future where transportation is shared, affordable and carbon-free. A Time Magazine 100 Most Influential Company, Lime has powered more than one billion rides in close to 30 countries across five continents, spurring a new generation of clean alternatives to car ownership. Learn more at li.me.

Why this role matters

Public tenders are how Lime wins and keeps cities: they decide where we operate and how we grow. That makes proposals the most important business project at Lime, and the Senior Lead, Proposal Writing is central to it, turning strategy into the story that makes Lime the clear and easy choice for cities.

You will write bids across Europe and work with Government Affairs, Operations, Product, Policy, Data, design and our policy & content team across countries and time zones. Above all, we want someone who wants to win and is energised by the challenge of each individual project. You won’t be starting from scratch. You’ll join a global team of 30 specialists in strategy, proposals, content, policy and design, with proven playbooks, sharp tooling and a dedicated content team behind you.

Lime is the biggest shared micromobility company in the world, but we still prioritise the spirit, drive, resourcefulness and competitiveness that got us here. We want builders, thinkers and creatives who pull together and figure out how to do it better each and every time.

What makes it a good job

• Real impact. A strong bid can open or protect a whole market. Your work is our top company priority.

• Variety. Bids, pursuit planning, strategy and campaign work, and projects to build our knowledge and tools. No two days are the same.

• Good company. The deadlines are demanding, but the team is one you will enjoy working under pressure with. You’ll collaborate with capable, creative and driven professionals in government affairs, local operations, product, policy, data, design and fellow proposal team members, across countries and time zones.

• An entrepreneurial culture. We build as we go: trying ideas, sharing what we learn and improving how we work with every bid. Many of our most innovative features and ideas started in a proposal war room. This is a chance to make your mark on Lime.

• A mission worth working on. We're committed to a future where transportation is shared, affordable and carbon-free, and we live our mission.

What you'll do:

• Write clear, persuasive and creative content for RFPs, RFIs, permit applications and other public procurement processes, often to tight deadlines, and own the review and revision cycle

• Develop the themes, narrative and messaging that make Lime the strongest answer for each city, working with our policy & content team, including graphic designer, content creators, and analysts

• Analyse tender packages closely to understand what evaluators value: priorities, criteria, eligibility and scoring

• Contribute to pursuit planning, strategy and campaign work well before a tender is issued, including pre-tender workshops, consultant sessions and brainstorms with local teams

• Build competitive insight with local Operations and Policy teams and a wide range of partners in several countries, adapting to each local culture and context

• Develop our processes, toolkits and tooling with the rest of the Proposals team, working with the content manager and content team on the content itself, so each bid starts from a stronger base

• Build knowledge and test new tools, including AI, with partners around the business, and keep improving how we write and win

• Travel occasionally to our major markets to plan and strategise for upcoming projects

About you:

• You want to win, and you are energised by the challenge of each individual project. This matters most to us.

• 5+ years of experience in a competitive, deadline-driven bid environment. Backgrounds in law firms, the Big 4, consulting, agencies, start-ups, tech, the public sector or procurement are all good preparation.

• Excellent writing skills and a real feel for language. You know how to address executives, elected officials, community groups and local government staff, and how to turn complex material into a persuasive argument.

• A genuine interest in transport, mobility and micromobility, and in how cities move. A background in urban planning, transport planning or a related field is a real advantage.

• Experience reading and analysing regulations, bid documents and/or city planning documents

• Experience building or improving bid processes, templates and proposal tooling, including AI-enabled tools, and a record of making them work for a team, is a real advantage

• An entrepreneurial, curious mindset: you like building things, ask how they could be better, and keep improving on what you did last time

• Comfortable working across cultures, and adapting your approach to different markets and audiences

• A strong collaborator with confident influencing skills, comfortable working across time zones and with sound judgement on when to elevate

• Calm under pressure, with a record of adapting to shifting priorities while delivering polished, error-free work

• Happy to travel occasionally to our major markets

• Language skills in any of our markets are a real advantage, but a drive to win matters more

• Bachelor's degree required; advanced degree preferred

Lime is proud to be an Equal Opportunity Employer. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to building and developing a team that reflects a wider range of backgrounds, abilities, identities, and experiences. If you require a reasonable accommodation during the application or hiring process, please email [e-mail] for assistance.