Senior Lead, Proposal Writing (EMEA)

Lime Inc.; United Kingdom; Remote; GBP 90,000 - 120,000; Full time

Job summary

Lime is seeking a Senior Lead, Proposal Writing to drive high-impact bids across Europe and beyond. You will craft persuasive content, steer themes and messaging, and collaborate with policy, data, design and operations teams across time zones to win public procurement opportunities.

You will lead a global proposals function, leveraging AI-enabled tools and established playbooks to deliver compelling bids while balancing deadlines, quality and strategic priorities.

Qualifications

• 5+ years of experience in a competitive, deadline-driven bid environment.
• Excellent writing skills with ability to tailor messaging for diverse audiences.
• Interest in transport, mobility and micromobility and ability to work across markets.

Responsibilities

• Write clear, persuasive content for RFPs, RFIs, permit applications and other public procurement processes.
• Develop themes, narrative and messaging to make Lime the strongest city bid.
• Analyze tender packages to understand evaluators' priorities and scoring.
• Contribute to pursuit planning, strategy and campaign work before tenders are issued.

Skills

Excellent writing skills

Strong bid/Proposal experience

Project management

Education

Bachelor's degree (required)

Tools

AI-enabled tools

Job description

Lime is the largest global shared micromobility business. We operate shared e-bikes and e-scooters in nearly 30 countries on five continents. Our mission is to build a future where transportation is shared, affordable and carbon-free.

Since 2017, our riders have taken over 750 million trips, replacing an estimated 150+ million car trips and preventing an estimated 77+ million kgs of carbon emissions.

Join the Lime team as we accelerate into a new era of sustainable alternatives to car ownership and improve access for people in cities around the world.

When you join Lime, you join a global community of smart, caring, talented individuals working together to deliver world-changing results; striving to create an experience that enables Limers to do their best work. Here are some ways we support and invest in our team:

Competitive salaries, performance-based annual bonus and pre-IPO equity

Health and wellness offerings for all team members starting day one including access to top-tier fitness and mindfulness apps

Flexible vacation policies with ample paid holidays tailored to country of residence

Fully-paid leave following the birth or adoption of a child and financial, medical and educational support for Limers pursuing parenthood

Support for retirement and financial goals with unlimited access to financial advisors

Unlimited, complimentary use of our vehicles in hundreds of cities around the world

Professional growth opportunities through quarterly learning days and top-tier tools

Opportunities to connect across teams and locations to network, socialize and volunteer

Culture of belonging with Employee Resource Groups that engage and promote cultural awareness and DEI training across all functions

Consistent recognition of great work through meaningful rewards and career advancements

Benefits and perks vary depending on the nature of your employment and country of residence. Terms and conditions may apply.

Important Notice: Recruitment Transparency

Please be advised that Lime never charges candidates any fees (including application, processing, training, or onboarding costs) at any stage of the recruitment or new hire process. All costs associated with hiring are borne entirely by Lime.

Protect Yourself from Recruitment Scams

We are aware of increasing scams where individuals impersonate organizations to solicit money or sensitive data. To ensure you are speaking with a legitimate representative of our team, please note:

• Official Communication: All hiring-related communications are filtered through our internal Talent Acquisition team.
• Verified Domain: Our recruiters will only contact you from an email address ending in @li.me OR @ext.li.me
• Red Flags: If you receive a request for payment, banking information, or personal financial details as part of a job application, please treat it as fraudulent and report it to [e-mail] .

How we Lime

Win together.

We’re all on this ride, together. We put the company’s interests ahead of our market, and our function. We speak up, ask difficult questions and suggest solutions for the good of all. We compete externally, not internally.

Obsess about our customers.

We innovate on behalf of our customers - riders, cities, and operators - and strive to understand them on a local level. We walk in their shoes and seek new ways to delight them.

We act as owners. We succeed by making disciplined investments and smart financial choices. We recognize that constraints drive creativity.

Raise the bar.

We consistently deliver top results. Yesterday’s wins are tomorrow’s expectations. We are always innovating to achieve the impossible and set a new precedent.

We seek out different perspectives, life experiences, and ideas because diversity makes our work and teams better. We create an inclusive environment where everyone can be themselves.

Build great teams.

We develop top talent because they are foundational to Lime’s success. We treat every new hire, promotion, and performance conversation as an opportunity to cultivate strong teams.

See clearly, with optimism.

We are clear-eyed about our challenges, and know that with planning, team work, and execution, we can tackle anything.

Challenge because we care.

We are direct and honest with one another, and seek truth over personal victory. We lead with curiosity and listen with an open mind.

Boldly commit.

We encourage debate, but once a decision is made, we commit fully by doing everything we can to achieve our goal.

Our Employee Resource Groups (ERGs)

Feeling accepted, celebrated, and supported comes standard when you work at Lime. Our Employee Resource Groups bring us together based on shared experiences.

"We encourage our teams to expand their knowledge, gain awareness and develop new skills, as we grow. Our goals can only be achieved through a truly diverse and inclusive workforce, where everyone feels valued and where you can bring your full self to work.” - Wayne Ting, CEO

Location

United Kingdom

Employment Type

Full time

Location Type

Remote

Department

Policy and Communications

As the largest global shared micromobility business, Lime is on a mission to build a future where transportation is shared, affordable and carbon-free. A Time Magazine 100 Most Influential Company, Lime has powered more than one billion rides in close to 30 countries across five continents, spurring a new generation of clean alternatives to car ownership. Learn more at li.me.

Why this role matters

Public tenders are how Lime wins and keeps cities: they decide where we operate and how we grow. That makes proposals the most important business project at Lime, and the Senior Lead, Proposal Writing is central to it, turning strategy into the story that makes Lime the clear and easy choice for cities.

You will write bids across Europe and work with Government Affairs, Operations, Product, Policy, Data, design and our policy & content team across countries and time zones. Above all, we want someone who wants to win and is energised by the challenge of each individual project. You won’t be starting from scratch. You’ll join a global team of 30 specialists in strategy, proposals, content, policy and design, with proven playbooks, sharp tooling and a dedicated content team behind you.

Lime is the biggest shared micromobility company in the world, but we still prioritise the spirit, drive, resourcefulness and competitiveness that got us here. We want builders, thinkers and creatives who pull together and figure out how to do it better each and every time.

What makes it a good job

Real impact. A strong bid can open or protect a whole market. Your work is our top company priority.

Variety. Bids, pursuit planning, strategy and campaign work, and projects to build our knowledge and tools. No two days are the same.

Good company. The deadlines are demanding, but the team is one you will enjoy working under pressure with. You’ll collaborate with capable, creative and driven professionals in government affairs, local operations, product, policy, data, design and fellow proposal team members, across countries and time zones.

An entrepreneurial culture. We build as we go: trying ideas, sharing what we learn and improving how we work with every bid. Many of our most innovative features and ideas started in a proposal war room. This is a chance to make your mark on Lime.

A mission worth working on. We're committed to a future where transportation is shared, affordable and carbon-free, and we live our mission.

What you'll do:

Write clear, persuasive and creative content for RFPs, RFIs, permit applications and other public procurement processes, often to tight deadlines, and own the review and revision cycle

Develop the themes, narrative and messaging that make Lime the strongest answer for each city, working with our policy & content team, including graphic designer, content creators, and analysts

Analyse tender packages closely to understand what evaluators value: priorities, criteria, eligibility and scoring

Contribute to pursuit planning, strategy and campaign work well before a tender is issued, including pre-tender workshops, consultant sessions and brainstorms with local teams

Build competitive insight with local Operations and Policy teams and a wide range of partners in several countries, adapting to each local culture and context

Develop our processes, toolkits and tooling with the rest of the Proposals team, working with the content manager and content team on the content itself, so each bid starts from a stronger base

Build knowledge and test new tools, including AI, with partners around the business, and keep improving how we write and win

Travel occasionally to our major markets to plan and strategise for upcoming projects

About you:

You want to win, and you are energised by the challenge of each individual project. This matters most to us.

5+ years of experience in a competitive, deadline-driven bid environment. Backgrounds in law firms, the Big 4, consulting, agencies, start-ups, tech, the public sector or procurement are all good preparation.

Excellent writing skills and a real feel for language. You know how to address executives, elected officials, community groups and local government staff, and how to turn complex material into a persuasive argument.

A genuine interest in transport, mobility and micromobility, and in how cities move. A background in urban planning, transport planning or a related field is a real advantage.

Experience reading and analysing regulations, bid documents and/or city planning documents

Experience building or improving bid processes, templates and proposal tooling, including AI-enabled tools, and a record of making them work for a team, is a real advantage

An entrepreneurial, curious mindset: you like building things, ask how they could be better, and keep improving on what you did last time

Comfortable working across cultures, and adapting your approach to different markets and audiences

A strong collaborator with confident influencing skills, comfortable working across time zones and with sound judgement on when to elevate

Calm under pressure, with a record of adapting to shifting priorities while delivering polished, error-free work

Happy to travel occasionally to our major markets

Language skills in any of our markets are a real advantage, but a drive to win matters more

Bachelor's degree required; advanced degree preferred

#LI-TG1

If you want to make an impact, Lime is the place for you. Not sure if you meet all the qualifications? If this role excites you we encourage you to apply. Explore all opportunities on our career page.

Lime is proud to be an Equal Opportunity Employer. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to building and developing a team that reflects a wider range of backgrounds, abilities, identities, and experiences. If you require a reasonable accommodation during the application or hiring process, please email [e-mail] for assistance.