Senior/Lead Growth Analyst
KatKin
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Benefits offered by this job
Job summary
KatKin is seeking a Growth Analyst to help influence acquisition, retention and product growth decisions. You will be embedded with growth teams, shaping questions and turning analysis into recommendations that move the business forward.
You'll work near Marketing and Product, understanding where growth comes from, where value leaks, and which interventions boost conversion, retention, and marketing efficiency.
Qualifications
- Strong experience in marketing analytics, product analytics or growth analytics.
- Excellent SQL skills and comfort with large, complex datasets.
- Experience analysing funnels, cohorts, experiments, campaigns and lifecycle behaviour.
- Experience with attribution, marketing mix, channel optimisation and performance analytics.
- Ability to move beyond descriptive reporting into diagnosis, recommendation and action.
Responsibilities
- Lead data analysis across CRO, funnel optimisation, channel performance and attribution on a regular cadence.
- Spot risks and opportunities through proactive monitoring and performance reviews.
- Design, analyse and interpret experiments including A/B tests and incrementality tests.
- Build deep customer insights and narrate actionable recommendations.
- Diagnose performance trends, monitor success metrics and translate questions into analytical frameworks.
- Collaborate with Analytics Engineering to improve data foundations and self-service capability.
- Partner with Finance to evaluate ROI of growth initiatives.
Skills
Tools
Job description
We are looking for a Growth Analyst to help KatKin make better, faster decisions across Acquisition, Retention and Product growth.
You will be expected to work as an embedded strategic partner to growth teams: shaping the questions we ask, identifying opportunities before they become briefs, and turning analysis into clear recommendations that move the business forward.
You will sit close to Marketing, and Product teams, using data to understand where growth is coming from, where we are leaking value, and which interventions will improve conversion, retention, customer quality and marketing efficiency. Your work should directly influence prioritisation, experimentation, channel investment, customer journey decisions and growth roadmaps.
The right person will combine strong analytical capability with commercial judgement, product intuition and the confidence to influence senior stakeholders. You will not just explain what happened; you will help the business decide what to do next.
Lead data analysis across CRO, funnel optimisation, channel performance, attribution, campaign effectiveness and customer lifecycle behaviour on a weekly, monthly cadence and as needed.
Spot risks and opportunities early through proactive monitoring, anomaly detection and regular performance review.
Proactively identify growth opportunities across acquisition, conversion, retention, customer quality and marketing efficiency.
Design, analyse and interpret experiments, including A/B tests, incrementality tests and other practical approaches to measuring impact.
Partner with Marketing and Product teams to shape strategy, prioritise initiatives and improve decision quality.
Build a deep understanding of customer behaviour, including who we acquire, how they convert, where they drop out and what drives long-term value.
Develop clear narratives from data, turning complex analysis into simple, opinionated recommendations for action.
Diagnose performance trends and identify the root causes behind changes in key growth metrics.
Define and monitor success metrics for major growth initiatives, ensuring teams know whether their work is having the intended impact.
Translate ambiguous business questions into analytical frameworks, measurable hypotheses and clear recommendations.
Work with Analytics Engineering to improve data foundations, tracking quality, metric definitions and self-service capability.
Raise the analytical bar across the business by helping teams ask better questions, interpret data correctly and use dashboards/AI tools effectively.
Help teams understand the trade-offs between volume, quality, efficiency, retention and profitability.
Partner closely with Finance to evaluate the full ROI of initiatives.
Strong experience in marketing analytics, product analytics or growth analytics
Excellent SQL skills and comfort working with large, complex datasets
Experience analysing funnels, cohorts, experiments, campaigns and customer lifecycle behaviour
Experience with attribution, marketing mix, channel optimisation and performance marketing analytics
Ability to move beyond descriptive reporting into diagnosis, recommendation and action.
Strong commercial judgement: you understand that not all growth is equal, and can connect customer behaviour to business outcomes.
Confidence working with cross-functional partners across Marketing, Product, Finance, Engineering and Data
Clear communication skills, with the ability to tell simple, persuasive stories from complex analysis
High agency and curiosity: you do not wait for perfect briefs, and you actively look for ways data can improve business performance.
Comfortable operating in ambiguity, prioritising ruthlessly and focusing on work with measurable impact.
A strong bias towards action, with the judgement to know when analysis is “good enough” to support a decision.
Experience in a subscription, ecommerce, consumer, marketplace or DTC business.
Experience with experimentation design, incrementality testing or causal inference.
Familiarity with dbt, BigQuery, Looker, Hex, PostHog, Snowplow or similar tools
Experience using AI tools to accelerate analysis, investigation, monitoring or insight generation
Experience defining tracking plans and working with event stream data
Competitive salary + benefits package
MacBook
Health insurance with AXA, including dental and optics
Professional development budget of up to £800 each year
Annual leave of 26 days including your Birthday and in addition to bank holidays
An extra day of annual leave for every year of employment, up to four days
Pension plan with company contributions
Enhanced Parental leave
1 day WFH each week
Work From Anywhere up to 2 weeks per year
50% discount on KatKin fresh meals for your cat/s
Office cats, dogs, fresh fruit and good people
Team socials and events
Cycle to work scheme
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