Senior Insights & Strategy Manager

JR United Kingdom; Reading; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading FMCG company in the UK is seeking a Senior Insights & Strategy Manager to join their Insight Team. This pivotal role offers the opportunity to drive consumer understanding, shape strategic growth, and influence brand decisions through data-driven storytelling and cross-functional collaboration.

Qualifications

• Experience in FMCG and insights management is highly preferred.
• Strong understanding of consumer behavior and market trends.
• Ability to translate complex data into actionable strategies.

Responsibilities

• Shape strategy through insightful analysis and recommendations.
• Lead the consumer insight agenda across brand portfolios.
• Collaborate with cross-functional teams for insight-driven strategies.

Skills

Data-driven storytelling

Strategic thinking

Curiosity

Collaboration

Job description

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Senior Insights & Strategy Manager, reading

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Client:

Location:

reading, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

07.06.2025

Expiry Date:

22.07.2025

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Job Description:

Senior Insights & Strategy Manager

FMCG – Food

? Hybrid – 3 days in the office, 2 remote days - near Slough

The opportunity:

A well known FMCG company is seeking a Senior Insights and Strategy Manager to Join and drive consumer understanding and shape strategic growth.

We’re looking for a strategic and curious thinker to join our ambitious Insight Team—an exciting opportunity to influence the future of our brands through big-picture thinking and data-driven storytelling.

You’ll be the voice of the consumer, translating insight from a range of sources into actionable strategies. Your work will directly inform decisions across Marketing and Commercial teams, helping to unlock growth and innovation.

You'll take the lead on developing and driving the consumer insight agenda across the brands, ensuring we stay ahead of trends and focused on what really matters to our customers.

What will my key accountabilities be?

Shape Strategy Through Insight. Lead with Curiosity

An insight leader to play a pivotal role in driving brand growth through deep consumer understanding. This role offers the chance to influence strategic decisions and foster a culture of curiosity across the business.

Insight Leadership That Drives Impact

• Take full ownership of the consumer insight agenda across the brand portfolio ensuring insights are at the heart of brand, marketing, and commercial strategies.
• Lead the development and execution of annual plans, designed to align with business priorities and fuel long-term growth.
• Translate complex data from a range of sources—quant, qual, behavioural, and syndicated—into a clear and compelling view of the consumer journey.
• Bring insights to life through powerful storytelling, helping teams connect emotionally and strategically with consumer needs.
• Play an active role in shaping the wider Insight function—contributing to team culture, elevating standards, and championing best practice across the business.

Partnering for Growth

• Work closely with Brand teams as their trusted insight advisor—informing brand strategy, creative development, and campaign execution and offer challenge and guidance on brand health.
• Collaborate cross-functionally with Innovation, Category, and Shopper teams to ensure consumer thinking drives idea generation, execution, and post-launch optimisation.

A great candidate will:

• Be an inspiring storyteller—translating insight into compelling narratives that drive impact and spark action across teams.
• Act as a strategic partner to the brand team challenging constructively, shaping decisions, and influencing direction, all while building strong, collaborative relationships.
• Approach challenges with curiosity and a discovery mindset, always digging deeper to uncover the real human truths and turning them into clear, actionable insights.
• Work with agility and pace, anticipating needs and delivering insight that’s one step ahead.
• Embrace a growth mindset, constantly learning, building on your strengths, and always looking for ways to be even better.

People are at the heart of everything we do. We embrace diversity and are committed to creating an inclusive recruitment process that means people can be their best authentic self.

We would love to reply to all applications, regrettably we are unable to do so due to the high volumes we receive, so if you do not hear back within 14 days unfortunately on this role it won’t be progressing. It is possible that the position could be in the process of closing, so chalk it up to bad timing. But, have no fear! There will be more opportunities. Follow us at Mackenzie Jones Recruitment so you don’t miss them.