Senior Insights Manager, Marketing & Acquisition

The Economist; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior Insights Manager to drive customer acquisition through data analytics and insights. This role involves collaborating with marketing and finance teams to optimize media effectiveness and enhance conversion rates. The ideal candidate will leverage their expertise in SQL, Python, and data analytics to lead a talented team, fostering a culture of innovation and excellence. Join a forward-thinking organization that values integrity and inclusivity, and be part of a mission to empower individuals and organizations with critical insights.

Benefits

Incentive Programme

Generous Leave Policies

Volunteering Days

Well-being Support

Free Access to Economist Content

Qualifications

• Experienced in data analytics with a focus on commercial outcomes.
• Strong technical skills in SQL, Python, and R.

Responsibilities

• Lead data-driven strategies for customer acquisition and marketing.
• Manage a team of data professionals to enhance business outcomes.

Skills

SQL

Python

R

Data Analytics

Stakeholder Management

Communication

Cross-Functional Collaboration

Education

Bachelor's Degree in Data Science or related field

Master's Degree in Data Analytics or related field

Tools

Tableau

Supermetrics

Cloud Data Platforms

Business Intelligence Tools

Job description

Senior Insights Manager, Marketing & Acquisition

Join to apply for the Senior Insights Manager, Marketing & Acquisition role at The Economist.

Who We Are
We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence, and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise, and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses: The Economist, Economist Impact, Economist Intelligence, and Economist Education, which uphold our global reputation for excellence and integrity.

The Senior Insights Manager, Marketing & Acquisition is responsible for ensuring that TEG utilises the full range of data, analytics, and insight expertise to drive new profitable customer acquisition within The Economist’s B2C subscription business.

Key Analytics Functions

• Marketing science: Working with acquisition and finance teams to measure effectiveness of paid, owned, and earned media, while identifying opportunities for customer growth and improvements in Return on Advertising Spend (ROAS).
• Conversion Rate Optimisation (CRO): Collaborating with acquisition and product teams to measure and optimise traffic volumes, conversion rates, and Customer Lifetime Value (CLTV) of B2C websites and apps.

Accountabilities

Commercial exploitation of data: Ensuring reporting, analytics, and insights are used to improve customer acquisition performance. Working closely with stakeholders and the wider data community, they will develop and execute data-enabled business strategies, proactively identifying opportunities to enhance performance, agility, and efficiency. They will also influence marketing and product teams to make optimal use of data and analytics.

Roadmap ownership: Managing prioritisation of data, analytics, and insight initiatives related to B2C marketing and customer acquisition. Collaborating with the VP, Insights and Analytics, and the Delivery team to define priorities and create a cohesive, multi-disciplinary roadmap supporting various teams including BI, Data Science & AI, Data Engineering, Business Analysis, Data Governance, and Research.

Team management and development: Leading and nurturing a team of data professionals, fostering a creative, collaborative, and innovative culture focused on delivering outstanding business outcomes.

Trusted adviser: Building long-term relationships with stakeholders through deep understanding of The Economist’s products, markets, and customers. Providing trusted counsel, demonstrating integrity, and aligning objectives with stakeholder needs.

Who You Are

Data expertise: Experienced in applying data and analytics to deliver tangible commercial outcomes, with practitioner experience across various disciplines and familiarity with complex data sets across multiple platforms.

Technical skills: Proficient in SQL, with experience in Python and/or R. Familiar with cloud data platforms, web analytics, BI tools (e.g., Tableau), marketing data platforms (e.g., Supermetrics), MMM models, propensity modeling, CDPs (e.g., Blueconic), A/B testing, and causal inference techniques.

People management: A strong coach and leader who inspires and sets high standards, fostering growth and innovation within the team.

Communication skills: Excellent at articulating problems, solutions, and insights clearly and persuasively.

Stakeholder partnership: Skilled in cross-functional collaboration, listening, synthesising information, and mobilising teams to achieve common goals.

Benefits

We offer excellent benefits including an incentive programme, generous leave policies, volunteering days, well-being support, and free access to Economist content. Additional country-specific benefits are also provided.

Our Values

Our values—Independence, Integrity, Excellence, Inclusivity, and Openness—guide our behaviour and strengthen our purpose. We are committed to diversity and creating an inclusive environment for all colleagues and potential colleagues.