Senior Insights Manager

Hain Daniels Group; United Kingdom; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

Join Hain Daniels Group as an Insights Manager, where you'll be the voice of the consumer driving brand strategies. You will transform data into impactful insights, collaborating with various teams to shape the future of healthier living through purpose-driven brands. Ideal candidates will possess strong analytical expertise and communication skills to thrive in a fast-paced environment.

Benefits

Supportive and Ambitious Team

Career Growth Opportunities

Occasional International Travel

Qualifications

• Proven experience in communications insights, ideally in FMCG.
• Ability to interpret complex data into actionable insights.
• Excellent storytelling skills for engaging stakeholders.

Responsibilities

• Lead brand equity tracking and media mix modelling.
• Evaluate marketing communications impacts on brand growth.
• Work closely with teams to drive brand health insights.

Skills

Analytical Expertise

Strategic Insight

Strong Communication

Cultural Awareness

Agile Mindset

Tools

Nielsen

Kantar

Ipsos

Social Listening Platforms

Econometric Modelling

Job description

Advert:

Turn Insights into Impact at Hain

At Hain, we’re proud to lead the way in making healthier living more attainable — through purpose-driven brands that inspire real change. With iconic names like Ella’s Kitchen, Linda McCartney, Hartley’s, and Sun-Pat, our portfolio spans 5 categories and 5 geographies, reaching millions of people worldwide.

We’re in an exciting phase of growth, investing in brand-building capabilities to unlock even greater impact. This is your opportunity to join that journey and help shape the future of our brands through the power of insights.

The Role: Insights Manager

As Senior Insights Manager, you’ll be the voice of the consumer within the business — leading the charge on how our brands resonate, how our communications perform, and how we stay ahead of emerging trends. You’ll turn data into powerful direction, empowering teams across marketing and commercial functions to make smarter, faster, insight-led decisions.

From brand equity tracking to media mix modelling, you’ll own the frameworks that help us measure what matters and act on what works.

What You Will Need for the Role

Analytical Expertise

• Proven experience in communications insights, brand tracking, or media effectiveness, ideally in FMCG or consumer goods

• Confident with research tools like Nielsen, Kantar, Ipsos, social listening platforms, and econometric modelling

Strategic Insight

• Ability to interpret complex data and translate it into clear, actionable business insights

• Experience shaping and influencing brand strategy through insights and analytics

Strong Communicator

• Excellent storytelling and communication skills, with a knack for bringing insights to life for senior stakeholders

• Able to build strong relationships across internal teams and external agency partners

Cultural & Consumer Awareness

• Up-to-date with macro consumer trends, market shifts, and competitor dynamics

• Skilled in developing trend-led reports that inspire teams and shape forward-thinking strategy

Agile & Commercial Mindset

• Comfortable working in a fast-paced, ever-evolving environment

• Strong project management skills and a commercial approach to insights delivery

Key Responsibilities

Brand Resonance & Communication Performance

• Lead brand equity tracking and media mix modelling across the brand portfolio

• Evaluate the impact of marketing communications and media strategies on brand perception and growth

• Identify strengths and areas for improvement in brand performance to guide positioning and messaging

Insights & Strategy Development

• Translate data into insights that directly support marketing, brand, and commercial strategy

• Design and implement methodologies to assess marketing effectiveness across multiple channels

• Provide actionable recommendations to drive data-led strategic decisions

Consumer & Market Trends

• Stay ahead of macro consumer trends, market dynamics, and category shifts

• Create and present thought leadership pieces to inform and inspire internal stakeholders

• Ensure brand strategies stay aligned with evolving consumer behaviors and expectations

Stakeholder Engagement & Collaboration

• Work closely with Marketing, Commercial, and Consumer Insights teams to drive a 360° view of brand health

• Communicate insights in a compelling and accessible way for a wide range of stakeholders

• Partner with research agencies and analytics providers to ensure best-in-class measurement

Why Hain?

We’re not just in the business of better-for-you products — we’re in the business of purpose. From Yorkshire Provender to Cully & Sully, our brands stand for more than great taste. They stand for progress — for health, sustainability, and impact.

At Hain, you’ll join a supportive, ambitious team where insights are valued, voices are heard, and careers grow fast.

Reporting To: Senior Creative Strategist
Direct Reports: None
Location: United Kingdom (Expectation to travel to London Office and Sites)
Travel: Occasional international travel required

Step into a role where your insights don’t just inform — they transform.
Apply now and help us shape the future of healthier living.