Senior Insights Analyst

Primark; Reading; On-site; GBP 55,000 - 75,000; Full time

Job summary

Primark is seeking a Senior Insight Analyst to lead the Applied Insights & Analytics team. You will deliver high-impact commercial analytics, turning data into actionable recommendations across Trading, Buying & Merchandising, Supply Chain, Retail Operations, Finance and Customer functions.

You will partner with senior stakeholders to shape analytical strategies, drive adoption of insights, and coach junior analysts to maintain high standards of analysis and storytelling.

Qualifications

• Significant experience delivering analytics, reporting and business insight in retail or fast-paced environments.
• Strong SQL skills to query, join and analyse large datasets for commercial decisions.
• Hands-on experience with Power BI or Tableau to build dashboards and insights.

Responsibilities

• Lead high-impact analytics projects from problem framing to actionable recommendations.
• Partner with senior stakeholders to prioritise analytical approaches and drive commercial performance.
• Use SQL and reporting tools to interrogate data, identify trends and formulate practical recommendations.

Skills

Commercial analytics

SQL & data analysis

BI reporting

Data storytelling

Commercial acumen

Stakeholder management

Analytics leadership

Tools

Power BI

Tableau

Job description

Technology at Primark

Our technology team is actively shaping the next wave of advancements. Engaged with innovative initiatives, your expertise will propel our business into the future. Collaborating with a creative team of tech enthusiasts, you’ll contribute your unique skills to fuel our technological advancements.

Senior Insight Analyst

We are seeking a Senior Insight Analyst to join Primark’s Applied Insights & Analytics team, leading the delivery of high-impact commercial insight that drives better business decisions across Trading, Buying & Merchandising, Supply Chain, Retail Operations, Finance and Customer functions. Working closely with Business Partners and senior stakeholders, you will turn data, reporting and analytics into clear, actionable recommendations that deliver measurable business value. This role is ideal for an experienced analyst who combines strong SQL and analytical skills with commercial judgement, retail awareness and the ability to simplify complex information into compelling insight stories that influence decision-making and drive results.

What You'll Do

• Insight Delivery & Value Creation: Lead the delivery of high-impact analytics and insight projects from problem definition through to recommendations, actions and measurable business outcomes.
• Stakeholder Partnership & Commercial Insight: Partner with Business Partners and senior stakeholders to understand priorities, shape analytical approaches and answer complex business questions that drive commercial performance.
• Data Analysis & Decision Support: Use SQL, insight applications, BI tools and reporting outputs to interrogate data, identify trends and develop practical recommendations that support decision-making.
• Reporting & Insight Communication: Develop and maintain high-quality dashboards, scorecards and reporting packs, translating analytical findings into clear, compelling stories for both senior and non-technical audiences.
• Coaching & Analytical Leadership: Support and mentor Insight Analysts through peer reviews, problem framing, storytelling and stakeholder engagement, helping to maintain high analytical standards across the team.
• Cross-Functional Collaboration: Work closely with Data Engineers, Data Scientists, Governance teams and business stakeholders to deliver integrated, value-driven analytics and insight solutions.
• Analytics Adoption & Continuous Improvement: Drive the adoption of analytics products and insight tools, while contributing to prioritisation, process improvements, business engagement and change management initiatives that maximise value delivery.

What You'll Bring

• Commercial Analytics Experience (5-8 Years): Significant experience delivering analytics, reporting and business insight within retail, FMCG, grocery, apparel or other fast-paced consumer-focused environments.
• SQL & Data Analysis Expertise: Strong SQL skills with the ability to query, join and analyse large datasets, using data to answer business questions and support commercial decision-making.
• BI & Reporting Tools: Hands-on experience using Power BI, Tableau and other reporting or insight platforms to develop dashboards, scorecards and actionable business insights.
• Insight Generation & Data Storytelling: Proven ability to translate complex business questions into analytical approaches, clear narratives and practical recommendations that influence both senior and non-technical stakeholders.
• Commercial Acumen & Performance Measurement: Strong understanding of KPI frameworks, performance reporting and value measurement, with the ability to identify, quantify and communicate commercial impact.
• Stakeholder Management & Commercial Partnering: Experience working directly with stakeholders to shape insight demand, influence decisions, challenge assumptions constructively and drive action through data-led recommendations.
• Analytics Leadership & Continuous Improvement: Experience supporting analytics transformation, reporting modernisation and prioritisation initiatives, with a focus on delivering measurable outcomes, improving reporting effectiveness and maximising business value.

About Primark

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We’re also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.