Senior Influencer Planning & Strategy Lead

Sony; City Of London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Discretionary bonus opportunity

Hybrid working model (FlexModes)

Private Medical Insurance

Dental Scheme

25 days holiday per year

On Site Gym

Subsidised Café

Free soft drinks

On site bar

Access to cycle garage and showers

Job summary

Sony Interactive Entertainment in London is seeking a Senior Influencer Planning Manager to translate PlayStation's global influencer approach into actionable plans across priority games, hardware, services, sponsorships, brand campaigns, and cultural moments.

You will collaborate with Influencer Partnerships, Brand, Media, Studios, Social, PR/Communications, Insights & Analytics, agencies, and local market teams to ensure clear briefs, planning tools, and governance that drive global

Qualifications

• 7+ years of experience in influencer marketing, creator strategy, brand planning or related fields.
• Experience translating audience insights and cultural signals into campaign strategies.
• Strong project management and communication skills with cross-functional teamwork.

Responsibilities

• Translate PlayStation's influencer approach into planning documents, frameworks, and recommendations.
• Maintain planning calendars, roadmaps, intake inputs, and decision materials across influencer workstreams.
• Coordinate with internal teams, agencies, and local markets to synthesize research into planning implications.
• Support portfolio prioritisation, investment planning, and measurement frameworks.
• Create concise stakeholder updates and leadership readouts to improve execution readiness.

Skills

Influencer marketing

Creator strategy

Brand planning

Cross-functional collaboration

Campaign planning

Education

Bachelor's degree in marketing, communications, advertising, business

Tools

Planning tools

KPI dashboards

Job description

Sony Interactive Entertainment in London is seeking a Senior Influencer Planning Manager to translate PlayStation's global influencer approach into actionable plans across priority games, hardware, services, sponsorships, brand campaigns, and cultural moments.

You will collaborate with Influencer Partnerships, Brand, Media, Studios, Social, PR/Communications, Insights & Analytics, agencies, and local market teams to ensure clear briefs, planning tools, and governance that drive global