Senior In-House Packaging Designer - Brand & Print

Primark Stores Limited; Reading; On-site; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Healthcare

Pension

Bonus potential

27 days leave + bank holidays

5 extra days via purchase

Tax Saver Tickets

Fitness centre

Subsidised cafeteria

Job summary

Primark Stores Limited is seeking a talented Graphic Designer with a strong packaging background to join our in-house design team. You will lead packaging projects end-to-end, developing original packaging concepts that align with Primark’s brand and commercial goals.

You’ll collaborate across departments, maintain brand consistency, and deliver high-quality packaging solutions for multiple product categories within fast-paced seasonal briefs.

Qualifications

• Hold a degree in Design or an equivalent qualification, with a minimum of five years' proven experience in packaging design.
• Demonstrate a strong portfolio that showcases creativity, originality, commercial awareness, and successful packaging design projects.
• Meticulous eye for detail, with a strong commitment to accuracy, consistency, and maintaining high-quality design standards.
• Excellent typography skills; iconography and visualization are advantageous.
• Advanced proficiency in Adobe Creative Suite, particularly InDesign, Photoshop and Illustrator.

Responsibilities

• Create engaging and commercially effective packaging solutions that strengthen the Primark brand and enhance the in-store customer experience.
• Lead packaging projects end-to-end, from interpreting briefs and developing initial concepts through to final print production and delivery.
• Develop original packaging designs, including logos, illustrations, graphics, and other brand elements that align with creative and commercial objectives.
• Ensure all packaging designs remain consistent with Primark's brand guidelines and visual identity across all product categories.
• Bring fresh thinking, creativity, and innovative design solutions to a wide variety of commercial and seasonal briefs.
• Manage multiple packaging projects simultaneously, effectively balancing priorities while meeting deadlines and business requirements.
• Demonstrate extensive knowledge of print production processes, with a strong focus on packaging design, materials, finishes, and print specifications.
• Collaborate closely with Buying teams and key stakeholders to ensure briefs are delivered accurately, efficiently, and within agreed timelines.
• Work in partnership with the Packaging Design Manager to develop, refine, and execute high-quality packaging solutions.
• Build strong working relationships and engage regularly with the Packaging Design Manager, Designers, Artworkers, Brand Team, Packaging Coordinators, wider Creative teams, and other key stakeholders to ensure successful project delivery and alignment.

Skills

Packaging design

Branding

Typography

Communication

Education

Design degree

Tools

Adobe InDesign

Adobe Photoshop

Adobe Illustrator

Job description

Primark Stores Limited is seeking a talented Graphic Designer with a strong packaging background to join our in-house design team. You will lead packaging projects end-to-end, developing original packaging concepts that align with Primark’s brand and commercial goals.

You’ll collaborate across departments, maintain brand consistency, and deliver high-quality packaging solutions for multiple product categories within fast-paced seasonal briefs.