Senior Growth Analyst

Allica Bank; London; Hybrid; GBP 45,000 - 75,000; Full time

Job summary

An innovative financial technology firm is seeking a Senior Growth Analyst to enhance customer acquisition strategies. This role involves deep data analysis to uncover insights that drive impactful decisions. You will collaborate with various teams to optimize marketing strategies and ensure alignment with business goals. The ideal candidate will possess a strong analytical mindset, proficiency in SQL and Excel, and a passion for data-driven decision-making. Join a dynamic team committed to empowering established SMEs with the banking solutions they deserve, while enjoying a flexible working environment and numerous employee benefits.

Benefits

Flexible working options

Pension contributions

Discretionary bonus scheme

Private health cover

Life assurance

Enhanced maternity & paternity leave

Full onboarding support

Regular social activities

Qualifications

• Ability to independently analyze complex datasets and derive actionable insights.
• Strong understanding of financial and customer KPIs, including LTV and CAC.
• Experience in implementing and optimizing CRM and marketing automation tools.

Responsibilities

• Analyze large datasets to identify trends and optimize acquisition strategies.
• Collaborate with cross-functional teams to align on acquisition strategies.
• Design and execute A/B tests to refine customer acquisition strategies.

Skills

Data Analysis

Problem-Solving

Collaboration

Presentation Skills

SQL

Excel

Customer Segmentation

Experimentation

Education

Industrial Engineering

Economics

Business Administration

Finance

Tools

Metabase

Tableau

Looker

HubSpot

Job description

Join to apply for the Senior Growth Analyst role at Allica Bank

Join to apply for the Senior Growth Analyst role at Allica Bank

About Allica Bank

Allica is the UK’s fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech.

About Allica Bank

Allica is the UK’s fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech.

Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers.

Department Description

Growth is a critical function at Allica, sitting at the intersection of marketing, product, sales, and data. Our team is responsible for driving sustainable and scalable customer acquisition, engagement, and retention—ensuring our banking solutions reach and resonate with the right SMEs at the right time. Growth is both a science and an art. We blend commercial strategy with deep customer understanding, leveraging data to uncover new opportunities while ensuring every touchpoint aligns with Allica’s mission to empower established SMEs with the banking they deserve.

Role Description

We’re looking for a Senior Growth Analyst to support the Growth Manager in shaping and optimising our acquisition strategy.

In this role, you’ll be at the heart of our customer acquisition efforts analysing data, optimizing channels, and uncovering insights that drive real impact. Working closely with cross-functional teams, you’ll translate complex data into clear, compelling recommendations that influence strategy and decision-making.

Additionally, you’ll take ownership of high-impact projects, turning opportunities into actionable initiatives and ensuring their successful execution. This role is ideal for someone with a strong analytical mindset, a passion for data and customer insights, and a drive to continuously test, learn, and optimise our acquisition strategies.

Principal Accountabilities

This role requires a highly analytical, proactive, and execution-focused professional who can leverage data insights, collaborate cross-functionally, and implement strategies that drive sustainable customer acquisition and growth.

• Data-Driven Insights & Strategic Recommendations: Analyse large datasets to identify trends, patterns, and actionable insights to optimise the acquisition strategy.
• Customer Segmentation & experimentation: Identify high-value customer segments and refine acquisition strategies through continuous testing and experimentation.
• Revenue & Profitability Tracking: Monitor lifetime value (LTV) and profitability KPIs to evaluate the financial impact of growth initiatives and ensure sustainable business growth.
• Stakeholder Management: Collaborate cross-functionally with marketing, product, sales, customer success, and data teams to align on acquisition strategies and provide teams with actionable insights.
  
  

Personal Attributes & Experience

• Analytical & Data-Driven: Ability to independently analyse complex datasets, identify trends, and derive actionable insights to optimize customer acquisition.
• Problem-Solving & Critical Thinking: Recognizes false assumptions, applies structured thinking to solve challenges, and proposes creative, scalable solutions to business problems.
• Ownership & Execution Focus: Takes full ownership of projects, consistently delivering high-quality work on time, resolving issues, and implementing automation for operational efficiency.
• Collaboration & Communication: Works closely with cross-functional teams to align on acquisition strategies, share insights, and drive collective decision-making, ensuring seamless execution and strategic alignment.
• Data Analytics & Reporting: Proficient in excel and SQL with experience using BI tools (e.g., Metabase, Tableau, Looker) to track and visualize key growth and acquisition metrics.
• Experimentation & Optimization: Designs, executes, and analyses A/B tests and experiments to refine customer acquisition strategies and improve performance.
• Revenue & Growth Metrics: Strong understanding of financial and customer KPIs, including LTV, CAC, churn, and retention, with experience tracking revenue impact and profitability.
• Presentation & Storytelling: Crafts compelling, data-driven presentations that simplify complex insights, influence decision-making, and align stakeholders on growth strategies.
• Automation & Technical Execution: Experience in implementing and optimizing CRM, marketing automation, and workflow tools such as HubSpot.
• Project Ownership & Execution: Ability to lead and execute projects from analysis to implementation, working autonomously while aligning with broader growth objectives.
• An educational background in Industrial Engineering, Economics, Business Administration or Finance would be highly beneficial
  
  

Working at Allica Bank

At Allica Bank we want to ensure our employees have the right tools and environment in which to succeed in their role and in support of our customers.

Our employees are at the heart of everything we do, so our benefits are designed with you in mind:

• Full onboarding support and continued development opportunities
• Options for flexible working
• Regular social activities
• Pension contributions
• Discretionary bonus scheme
• Private health cover
• Life assurance
• Family friendly policies including enhanced Maternity & Paternity leave
  
  

Don’t tick every box?

Don’t worry if you don’t have all the skills or requirements listed on the job description. If you think you’ll be a good fit, we’d still love to hear from you!

Flexible working

We know the ‘9-to-5’ isn’t right for everyone. That’s why Allica Bank is fully committed to flexible and hybrid working. Please let us know what is best for you and, if we can, we will do our best to accommodate.

Diversity

We’re a diverse bunch here at Allica, with all kinds of experiences, backgrounds and lifestyles. Our openness and differences make us stronger, and we want everybody to feel comfortable bringing as much of themselves to work with them as they like.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

Referrals increase your chances of interviewing at Allica Bank by 2x

Get notified about new Senior Marketing Analyst jobs in London, England, United Kingdom.

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.