senior graphic designer [1 year maternity cover]

Critical Playground LLC; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Competitive salary and bonus scheme

25 days’ holiday plus bank holidays

Health insurance and company pension

Hybrid working, including one day from

Training budget for development

Free itsu lunch and employee discounts

Opportunity to work from abroad

Job summary

Itsu is seeking a driven Senior Graphic Designer to lead the creative development of packaging and campaigns as the next chapter for itsu grocery. You will shape the brand identity across UK and international chilled and frozen ranges, ensuring every touchpoint reflects our distinctive standards.

Working closely with the Brand Director and marketing team, you will drive creative excellence across campaigns, packaging visualization, POS, and digital content with hands-on involvement and a focus

Qualifications

• Proven experience creating design for consumer brands, especially packaging and brand assets.
• Portfolio demonstrating standout packaging and commercially effective creative work.
• Hands-on, collaborative designer with high standards and production accuracy.

Responsibilities

• Own the creative direction and visual identity of itsu grocery packaging across UK and international chilled and frozen ranges, reflecting our distinctive brand standards.
• Partner with the Brand Director to shape and deliver creative excellence across campaigns, trade materials, brand presentations, packaging visualisation, POS, and promotional assets.
• Champion design innovation, inspiring the team with fresh approaches to bring the brand to life.
• Create and deliver best-in-class creative assets for brand campaigns, including templates, artwork adaptation, asset production, and final approvals.
• Support development of new packaging concepts, mock-ups, and prototypes translating ideas into customer-facing experiences.
• Maintain exceptional design standards across every project, ensuring accuracy, attention to detail, and quality.

Job description

Itsu [grocery] are looking for a driven Senior Graphic Designer to join its ever-expanding team and build the next chapter of an iconic, fast-growing food brand.

the role:

You’ll central role in shaping how itsu [grocery] shows up in the world, creating beautifully crafted design that helps millions of shoppers discover, choose and love our products. From packaging and product launches to retailer activations, campaigns and digital content, you'll help bring one of the UK's most distinctive food brands to life.

Working closely with the Brand Director and wider marketing team, you'll lead the creative development of our chilled and frozen categories, ensuring every touchpoint is executed to the highest possible standard.

key responsibilities:

1. 1. Own the creative direction and visual identity of itsu [grocery] packaging across UK and international chilled and frozen ranges, ensuring every product reflects our distinctive brand standards.
2. 2. Partner with the Brand Director to shape and deliver creative excellence across all marketing touchpoints, including campaigns, trade materials, brand presentations, packaging visualisation, point-of-sale, promotional assets, gift packaging, and internal communications.
3. 3. Champion design innovation across the business, inspiring the team with fresh thinking, new creative approaches, and unexpected ways to bring the brand to life.
4. 4. Create and deliver best-in-class creative assets for brand campaigns, including master templates, artwork adaptation, asset production, and final approval of creative outputs.
5. 5. Support the development of new packaging concepts, mock-ups, and prototypes, helping translate ideas into compelling, customer-facing experiences.
6. 6. `Maintain exceptional design standards across every project, ensuring all work is delivered with accuracy, attention to detail, and a relentless commitment to quality.

this is you:

You have proven experience creating exceptional design for consumer brands, with a portfolio that showcases standout packaging, beautifully crafted brand assets and commercially effective creative work.

You're equally comfortable developing new concepts, refining existing assets or sweating the smallest production detail. You understand how design works at shelf, on screen and in hand, and take pride in delivering work that is both creatively ambitious and flawlessly executed.

You'll bring fresh ideas, high standards and a genuine passion for great branding. Most importantly, you'll be hands-on, collaborative and excited by the opportunity to help evolve one of the UK's fastest-growing food brands.

what we offer:

• Competitive salary and bonus scheme
• 25 days’ holiday plus bank holidays, with two bank holidays interchangeable for other religious holidays
• Health insurance and company pension scheme
• Hybrid working, including one day working from home
• A sizeable training budget to support your ongoing development
• Free itsu lunch, 50% employee discount in itsu shops and discounts at major retailers
• Opportunity to work from abroad