Assistant Brand Manager - International

itsu; Greater London; Ibrido; GBP 30.000 - 42.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive Salary

Competitive Bonus Scheme

Hybrid Working: 3 days in the office,

25 days holiday + Bank holidays

Health Insurance

Company Pension Scheme

50% employee discount in itsu shops

Free itsu lunch in the office

Discounts at major retailers

Salary sacrifice cycle and EV schemes

Development & Growth opportunities

Descrizione del lavoro

itsu is a fast-growing Asian-inspired brand with over 80 restaurants in the UK and Belgium, plus an expanding grocery presence. We’re seeking a Trade Marketing professional to drive activity across international grocery accounts, manage budgets, and collaborate with sales and category teams to win new listings.

You’ll engage buyers, oversee field activations, and help shape our marketing-to-the-trade strategy as we expand in Europe.

Competenze

• Minimum 1 year experience in shopper/trade marketing (ideally FMCG).
• Commercially minded with the ability to manage activation budgets effectively.
• Enjoys working collaboratively in a team.
• Passionate about the itsu brand and excited about building that brand in European markets.

Mansioni

• Trade Marketing - Manage trade marketing activity across grocery accounts in all international markets, including media planning, budget management & performance reporting.
• Buyer Engagement - Manage all buyer engagement activations, including buyer gift boxes and head office sampling events.
• Field Sales - Oversee field sales activations in all markets, working closely with the sales team to implement and forecast spend.
• Marketing to the Trade - Work closely with the sales and category teams to create compelling sell-in decks for grocery buyers to unlock incremental listings.
• Budget Management - Manage trade marketing, field sales and buyer engagement spend with monthly reviews and reporting.

Conoscenze

Shopper/trade marketing

Budget management

Team collaboration

Brand enthusiasm

Descrizione del lavoro

About Us

At itsu, we’re passionate about making healthy eating exciting, accessible, and affordable. As an Asian-inspired food brand, we’ve grown to over 80 restaurants across the UK and Belgium, while building a thriving grocery business that reaches customers across Europe and beyond. Known for our fresh, high-quality food prepared daily in every shop, we're on an ambitious growth journey. With plans to expand our store estate, accelerate our grocery presence, and continue investing in innovation, technology, and our people, we're shaping the future of healthy fast food.

itsu [ grocery ], where this role sits, extends the much-loved itsu brand beyond our shops and into supermarkets, health food retailers, online channels, wholesale partners, and international markets. Our growing product range includes customer favourites such as crispy seaweed thins, frozen gyoza and bao, brilliant'broth, rice'noodles, and miso'easy, bringing the taste and quality of itsu into homes around the world.

Joining itsu means becoming part of a fast-paced, innovative business with big ambitions, a strong culture, and a shared mission to help people eat beautifully every day.

About The Role

• Trade Marketing - Manage trade marketing activity across grocery accounts in all international markets, including media planning, budget management & performance reporting.
• Buyer Engagement - Manage all buyer engagement activations, including buyer gift boxes and head office sampling events.
• Field Sales - Oversee field sales activations in all markets, working closely with the sales team to implement and forecast spend.
• Marketing to the Trade - Work closely with the sales and category teams to create compelling sell-in decks for grocery buyers in order to unlock incremental product listings and distribution increases.
• Budget Management - Manage trade marketing, field sales and buyer engagement spend with monthly reviews and reporting.

The Ideal Candidate Will Have

• Minimum 1 years experience in shopper/trade marketing (ideally in FMCG)
• Commercially minded with the ability to manage activation budgets effectively
• Enjoys working collaboratively in a team
• Passionate about the itsu brand and excited about the challenge of building that brand in European markets

What We Offer

• Competitive Salary
• Competitive Bonus Scheme
• 25 days holiday + Bank holidays (two bank holidays are interchangeable for other religious holidays)
• Health Insurance
• Company Pension Scheme
• Hybrid Working model - 3 days office, 2 days WFH
• 50% employeediscount in itsu shops
• Free itsu lunch when in the office
• Discounts at major retailers
• Salary sacrifice cycle and electric vehicle schemes
• Development & Growth opportunities

At itsu [grocery], everyone’s taste matters, and so does who’s behind it. We celebrate diversity and are an equal opportunities employer. Applications from all backgrounds are encouraged. If you need support or adjustments to apply, we’ll happily accommodate.