Hybrid Senior Brand Designer — Packaging & Campaigns

Critical Playground LLC; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Competitive salary and bonus scheme

25 days’ holiday plus bank holidays

Health insurance and company pension

Hybrid working, including one day from

Training budget for development

Free itsu lunch and employee discounts

Opportunity to work from abroad

Job summary

Itsu is seeking a driven Senior Graphic Designer to lead the creative development of packaging and campaigns as the next chapter for itsu grocery. You will shape the brand identity across UK and international chilled and frozen ranges, ensuring every touchpoint reflects our distinctive standards.

Working closely with the Brand Director and marketing team, you will drive creative excellence across campaigns, packaging visualization, POS, and digital content with hands-on involvement and a focus

Qualifications

• Proven experience creating design for consumer brands, especially packaging and brand assets.
• Portfolio demonstrating standout packaging and commercially effective creative work.
• Hands-on, collaborative designer with high standards and production accuracy.

Responsibilities

• Own the creative direction and visual identity of itsu grocery packaging across UK and international chilled and frozen ranges, reflecting our distinctive brand standards.
• Partner with the Brand Director to shape and deliver creative excellence across campaigns, trade materials, brand presentations, packaging visualisation, POS, and promotional assets.
• Champion design innovation, inspiring the team with fresh approaches to bring the brand to life.
• Create and deliver best-in-class creative assets for brand campaigns, including templates, artwork adaptation, asset production, and final approvals.
• Support development of new packaging concepts, mock-ups, and prototypes translating ideas into customer-facing experiences.
• Maintain exceptional design standards across every project, ensuring accuracy, attention to detail, and quality.

Job description

Itsu is seeking a driven Senior Graphic Designer to lead the creative development of packaging and campaigns as the next chapter for itsu grocery. You will shape the brand identity across UK and international chilled and frozen ranges, ensuring every touchpoint reflects our distinctive standards.

Working closely with the Brand Director and marketing team, you will drive creative excellence across campaigns, packaging visualization, POS, and digital content with hands-on involvement and a focus