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SENIOR GLOBAL MANAGER, CREATIVE COMMUNICATIONS

Bacardi

London

On-site

GBP 65,000 - 85,000

Full time

Yesterday

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Job summary

Bacardi is seeking a Senior Global Manager for Creative Communications to drive the strategy and creative outputs for their brand. The role involves leading cross-functional teams, managing key digital initiatives, and fostering strong consumer connections through innovative content. The successful candidate will have a proven track record in agency and brand management, with a passion for creativity and cultural relevance.

Benefits

Competitive Pay Package

Retirement/Pension Plan

Medical and Life Insurance

Inclusive Leave Policies

Qualifications

10+ years agency or brand management experience preferred.
Expert in leading lifestyle brands and understanding consumer trends.
Strong leadership capabilities and ability to manage stakeholders.

Responsibilities

Co-lead content development ensuring brand consistency.
Manage digital strategy, including social and communications.
Collaborate with global agencies and internal teams for execution.

Skills

Creative Leadership

Stakeholder Management

Strategic Thinking

Digital Strategy

Content Creation

Tools

MS Office

Creative X

DMP Portal

SENIOR GLOBAL MANAGER, CREATIVE COMMUNICATIONS

2 days ago Be among the first 25 applicants

[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

BACARDÍ wants to be the world reference for ground-breaking strategy and creative executions that delivers on our business objective by building strong connections with our consumers.

Due to the nature of the connections we need to set up an agile framework that’s in tune with our consumer conversations and behaviors in order to deliver outsized impact, drive talkability, and build world class executions that drive brand awareness and desire.

Responsibilities

Strategy & Creative

Co-lead on Content development with a focus on ensuring brand consistency, creative quality, and cross-function collaboration in identifying influencers, content partners, outreach models, etc, while always keeping consumer at the heart
Co-lead on new ‘Fame Operational Model’ ways of working both internally and with agency partners, driving ‘Drumbeat and Statement’ brand activities to ensure best practice execution as per brand guidelines and maximizing talkability
Lead the development and implementation of Social & Digital Strategy, including Social Calendar Toolkit, Audio Toolkit, Social Aesthetic, Social Governance, etc.
Assist in delivering of communications strategy, connections planning, and all marketing material with the integrated agency teams
Assist in the coordination of production shoots, campaigns, toolkits, and tentpole programs
Collaborate with markets for input and briefing on asset needs across functions and regions and coordinate with agency for timely content adaptation and delivery
Work with TikTok, Meta, X, Pinterest, Spotify, YouTube and other digital partners to update markets on new functionalities and being up to date with industry changes and new features
Utilize Creative X and other tools to ensure adherence to platform best practices
Coordinate with community management on daily sweeps and social listening, and coordinate with relevant team member in market on consumer marketing queries coming from social and Bacardi.com.

Stakeholder Management

Co-lead agency relationship and IAT with global agency partners
Embedded in the BACARDÍ Global Brand and Market Teams, working closely with the Global Brand VP, Global Brand Director, Comms VP, Centers of Excellence leads, and Brand Market Leads
Serve as daily market liaison, and cross-functional collaborator with Media, Brand PR, Corporate Comms
Establish strong partnership and relationship with Regional Market Leads to assist and deliver content, social and digital needs to deliver with excellence
Quarterly comms newsletter and comms cascade to markets
Assist in developing internal comms materials (sizzle videos, presentations) for key commercial meetings, stakeholder meetings, brand team meetings, IATs, etc.

Assets Management

Management of assets library and maintaining up-to-date asset records
Management of rights and usage renewals
Assist on all content publishing for all owned channels including Bacardi.com, pre-flight testing through Creative X, content upload through Bacardi DMP Portal, and social account access through SPIKA
Liaise with Omnicom Production/EG+ on assets management
Liaise with wider team to ensure content is created as per brand guidelines, digital playbook and cultural calendar
Daily liaison with IAT to deliver marketing programs through owned and paid content, influencers, and media across channels

Compliance & Responsible Marketing

Coordinating with CSR, IP, Legal, Corporate Comms, Archive, etc on reviews and approvals
Ensure compliance across all content with Responsible Marketing rules and regulations for all key markets

Finance

Managing Global Comms budget – keeping the finance tracker up to date, raising purchase orders, fulfilling audit requests, and partnering with Finance on monthly and quarterly budget reconciliations

Measurement and Reporting

Social listening and on-going monitoring
Assist in the delivery of social & digital measurement reports
Assist in developing Insight from social communities

Skills And Experience

10+ years experience of agency and/or brand management experience (agency of record experience strongly preferred)
Understand People & Culture: Practitioner to Advanced
Develop Winning Strategies: Practitioner to Advanced
Impact Culture through Creativity: Practitioner to Advanced
Proven track record of delivering strong creative, digital and culturally relevant content especially in digital formats
Highly creative, an expert in the category and know-how to get to great work
Experience in leading culturally relevant/lifestyle brands and in touch with emerging consumer trends and media landscape
Sharp knowledge on competitor activity and best-in-class work in and out of the category, sharing with the team on a timely basis
Able to act and think in an agile, flexible way, detail-oriented and passionate about the execution
Extremely organized, able to manage complex production across multiple media channels, communication cascades and sharing files across SharePoint, maintaining contact sheet with agencies
Strong leadership capabilities with ability to manage stakeholders and collaborate cross-functionally in a highly matrixed organization and across multiple agency teams
Expert in MS Office, Content Hub, DMP Portal, and especially strong in creating and delivering impactful PowerPoint presentations

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

Competitive Pay Package
Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
Retirement/Pension Plan

Health & Wellbeing

Medical, Critical Illness, and Life Insurance
Calm Meditation App subscription (free)
Employee Assistance Programs
Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Seniority level

Seniority level
Director

Employment type

Employment type
Full-time

Job function

Job function
Design, Art/Creative, and Information Technology
Industries
Beverage Manufacturing

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