Senior Global Events & VIP Manager

ALLSAINTS Retail Limited; Greater London; Hybrid; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Wardrobe allowance

Employee discounts

25 days holiday (28 after 2 years)

Job summary

AllSaints is seeking a senior events leader to shape and deliver our global events strategy from London to North America and Asia. You will oversee flagship activations, from concept to execution, ensuring the brand's elevated creative direction is reflected in every moment.

In this hybrid role based in East London, you will manage budgets, agencies and guest experiences while collaborating closely with Marketing, PR and Retail teams to drive ROI and cultural relevance.

Qualifications

• Experience producing end-to-end, high-profile global events and VIP/dressing programmes within fashion, luxury, or consumer lifestyle brands.
• Ability to manage multiple events across London, Europe, North America and Asia while maintaining brand standards.
• Proven track record of working with production agencies, venues and budgets from concept to delivery.

Responsibilities

• Develop and lead AllSaints' annual global events strategy reflecting the brand's creative vision.
• Lead flagship events across London, Europe and North America including Fashion Week activations and launches.
• Manage production agencies, suppliers, venues and budgets from concept through execution.
• Lead talent dressing in collaboration with the PR team and oversee guest strategy for key events.
• Collaborate with Marketing, PR, Creative, Social and Retail teams to align events with business goals.

Skills

End-to-end events

VIP program management

Budget management

Global brand experience

Cross-functional leadership

Job description

London, England, United Kingdom , Permanent

We're a global brand made up of a very diverse mix of talented people in a huge variety of roles. Our products are designed in house and made by a small number of suppliers and artisans around the world to sustainable standards.

We are a brand embarking on a very exciting plan and we are seeking new members of the team who want to contribute to this.

Global Events Strategy

• Develop and lead AllSaints' annual global events strategy, ensuring every activation reflects the brand's evolving creative vision
• Create a consistent global approach to eventing, working alongside AllSaints regional teams on local experiences
• Establish event frameworks, creative standards and best practice for global eventing
• Work closely with regional Marketing and PR teams to advise on event concepts, guest strategy and creative execution across Asia and other international territories

Event Production

• Personally lead the planning and delivery of flagship events across London, Europe and North America, including Fashion Week activations, collection launches, cultural collaborations, retail experiences and community programming
• Develop original event concepts that create genuine cultural relevance and earned conversation
• Manage production agencies, suppliers, venues and budgets from concept through execution
• Execute events for both brand and consumer functions, leading eventing for AllSatins retail and wholesale partners
• Ensure every event reflects the elevated creative direction of Aaron Esh and the wider AllSaints brand

VIP & Cultural Relations

• Build and nurture relationships with influential creatives, designers, musicians, artists, stylists, editors and cultural tastemakers.
• Develop a strategic global VIP programme encompassing seeding, dressing, gifting, talent attendance and relationship management.
• Identify emerging creative talent before they become mainstream, positioning AllSaints as an early supporter of the next generation of cultural voices.
• Manage guest strategy for key events and collaborate closely with PR partners and talent representatives.
• Lead talent dressing in collaboration with the PR team.

Cross-Functional Leadership

• Partner closely with Marketing, PR, Creative, Social and Retail teams to ensure events support wider business objectives
• Collaborate with Aaron Esh's creative team to translate seasonal narratives into physical experiences
• Support regional teams with strategic guidance, creative reviews and event planning where required

Budget & Performance

• Manage global event budgets and supplier relationships
• Produce post-event insights that inform future programming and strategy

WHAT SKILLS DO I NEED?

• Experience producing end-to-end, high-profile global events and VIP/dressing programmes within fashion, luxury, or consumer lifestyle brands
• Experience working within a fashion, editorial or a creative production house is highly advantageous
• Proven track record of managing global event budgets, agency partners, and activations across London, Europe, North America, and Asia
• Ability to translate elevated brand vision and seasonal narratives into culturally relevant physical experiences
• Deep connections across music, art, design, and talent management, with a strong instinct for emerging cultural voices
• Collaborative mindset to work seamlessly alongside Marketing, PR, Social, and Retail teams, paired with strong ROI tracking and post-event analysis

ABOUT THE LOCATION

Based in our East London Studios in vibrant Shoreditch with perks and benefits offered from local businesses including discounts on food, shopping and health & beauty. Studio Location . Approximately a 10 minute walk from Liverpool Street Station and a 5 minute walk from Shoreditch High Street.

WHAT WE STAND FOR

The Customer is the Boss We work as one proud team to get the best for our customers

One Team We are joined up and encourage others to share their ideas

We Do What We Say We Will We know our goals, and we work with clear outcomes in mind

We Are Responsible We are self aware, understand the impact we have on others and are positive about the future

BENEFITS

• A generous wardrobe allowance so that you can wear our beautiful clothes to work each day
• We are a disability committed certified employer
• Employee discount for you to spend with family and friends
• 25 days holiday increasing to 28 days after 2 years continuous service
• Bank holidays, birthdays and volunteering days off
• Access to dental cash plan & free virtual GP appointments through Aviva
• UNUM employee assistance helpline
• Life assurance cover
• Access to discounted gym membership and corporate discounts
• Hybrid working in our historic East London studios, working hours are 9-5.30pm
• Free, confidential, wellbeing and lifestyle support with Retail Trust
• Enhanced family leave benefits (neonatal, fertility, maternity, paternity, adaption, menopause)
• Health days for you to use either for physical or mental wellness
• Dedicated mental health support from our mental health first aiders
• Eye care vouchers, season ticket loans and much more!

#WeAreAllSaints

Our aim is to develop truly diverse teams and create an environment where everyone feels respected, valued and able to give of their best whilst contributing to the success of our brand.

We recognise the importance and strength of diversity and commit to providing equal opportunities to everyone in our employment and recruitment processes. We safeguard against any form of discrimination irrespective of gender, gender reassignment, marital status, race, ethnic origin, nationality, disability, sexual orientation, religion, gender identity, gender expression, transgender status or age.

Even if you feel you don't tick all the boxes, we'd still very much like to hear from you. We want you to know that finding people who have a passion for our brand and are open to learning is incredibly important to us.

If you need any support or adjustments during your application, please get in touch with us and we are happy to help.