Senior Global Brand Manager

Better Placed Ltd - A Sunday Times Top 10 Employer!; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading company in the personal care sector is searching for a Managing Consultant specialized in global marketing. The role emphasizes strategic leadership and innovation within beauty and personal care brands. Candidates should have extensive experience and a strong background in managing creative agencies and product launches. This position requires a balance of creativity and business acumen to drive impactful marketing campaigns and optimize consumer journeys.

Qualifications

• 7–10 years of global marketing experience, preferably in beauty or personal care.
• Experience with product launches and consumer-centric content development.
• Strong understanding of global consumer trends.

Responsibilities

• Define and execute global marketing strategies aligned with business objectives.
• Lead 360° marketing campaigns across multiple channels.
• Inspire and develop a high-performing global marketing team.

Skills

Strategic thinking

Brand building

Communication

Negotiation

Creativity

Education

Bachelor’s degree in Marketing, Business, or related field

MBA or Master’s degree

Tools

Microsoft Office Suite

Project management tools

Digital analytics platforms

Job description

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Managing Consultant - Marketing, HR & Commercial roles within FMCG & Consumer

SENIOR GLOBAL BRAND MANAGER

*MUST HAVE GLOBAL EXPERIENCE*

*MUST BE FROM A BEAUTY / PERSONAL CARE BACKGROUND*

LONDON 2-3 DAYS A WEEK VS HOME

Key Responsibilities

• Strategic Leadership: Define and execute both short- and long-term global marketing strategies that align with overarching business objectives, evolving consumer behaviors, and regional growth opportunities.
• Innovation & Product Development: Partner with product development teams to identify whitespace and trend-driven innovation opportunities. Own the development of concepts, benefit frameworks, positioning, and brand storytelling for new and existing product lines.
• Integrated Campaign Development: Lead the creation and execution of 360° marketing campaigns across multiple markets and channels—including digital, retail, influencer, PR, and experiential—to ensure a cohesive and premium brand presence.
• Consumer Journey Optimization: Design and refine integrated consumer journeys to drive engagement, loyalty, and conversion, leveraging insights from CRM, social platforms, and omnichannel touchpoints.
• Content & Digital Strategy: Direct the development of impactful brand and campaign content that resonates with key target audiences, including digitally native, wellness-focused, and beauty-conscious consumers.
• Cross-Functional Leadership: Serve as a central liaison across global teams, local marketing, product development, R&D, supply chain, and agency partners to ensure flawless execution of strategic initiatives.
• Agency & Partner Oversight: Manage relationships with external agencies and partners to ensure strategic alignment, high-quality deliverables, and efficient execution across all marketing touchpoints.
• Talent & Ambassador Management: Oversee the negotiation, onboarding, and ongoing management of talent partnerships, including brand ambassadors, creators, and celebrity collaborators.
• Category & Portfolio Growth: Collaborate with regional teams to scale key product lines and expand market relevance through consumer insights, advocacy programs, and performance-driven marketing.
• Team Leadership: Inspire, manage, and develop a high-performing global marketing team, fostering a culture of innovation, agility, and accountability.

QUALIFICATIONS

• Experience:
• Minimum 7–10 years of experience in global marketing, preferably within beauty, skincare, wellness, or lifestyle brands.
• Proven experience with product launches, global marketing strategies, and consumer-centric content development.
• Demonstrated success managing creative agencies and negotiating contracts for talent and brand partners.
• Familiarity with both prestige retail and direct-to-consumer environments.
• Skills & Attributes:
• Highly creative and strategic thinker with a strong aesthetic and deep understanding of brand building.
• Deep knowledge of global consumer trends, particularly around beauty
• Strong business acumen: experience with forecasting, P&L, value analysis, and international pricing strategies.
• Exceptional communication, negotiation, and presentation skills.
• Entrepreneurial, resourceful, and solution-oriented.
• Passionate about sustainability, skincare innovation, and modern beauty ideals (inclusive, diverse, body-positive).
• Proficient in Microsoft Office Suite (PowerPoint, Excel, Word).
• Experience working with project management tools (e.g., Monday.com, Asana) and digital asset platforms.
• Familiarity with digital and social analytics platforms is a plus.
• Education:
• Bachelor’s degree in Marketing, Business, or related field required. MBA or Master’s degree preferred.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Personal Care Product Manufacturing

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