SENIOR GLOBAL BRAND MANAGER - PNA

Asahi International; London; On-site; GBP 70,000 - 100,000; Full time

Job summary

Join Asahi International as a Global Senior Brand Manager for Peroni Nastro Azzurro in London. Drive brand strategy, manage high-value productions, and collaborate with creative partners in a dynamic environment. Seeking a strategic thinker with extensive brand marketing experience to enhance our iconic brand globally.

Benefits

Competitive compensation

Exposure to international markets

Collaborative culture focused on innovation

Qualifications

• Minimum 6+ years in brand marketing, preferably in FMCG.
• Significant experience in high-budget creative production.
• Strong commercial acumen with delivery-focused mindset.

Responsibilities

• Support global brand strategy and transformative positioning.
• Lead high-value production processes ensuring quality.
• Develop unified insight-driven communication strategy.

Skills

Brand Marketing

Creative Production

Strategic Thinking

Communication Skills

Stakeholder Management

Job description

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Asahi Europe & International is a leading premium brewery group headquartered in Prague. Our footprint spans across Czech Republic, Slovakia, Poland, Romania, Hungary, the Netherlands, Italy, the UK, and we export to over 90 countries worldwide. With over 128 years of brewing heritage, our portfolio includes iconic brands such as Pilsner Urquell, Peroni, Asahi Super Dry, Kozel, Tyskie, Dreher, and Grolsch.

We proudly operate 15 world-class breweries and employ around 10,000 passionate individuals. Our mission is to grow and elevate the beer category globally by combining craftsmanship, innovation, and brand excellence.

Position Summary

We are looking for an experienced and passionate Global Senior Brand Manager to join our Peroni Nastro Azzurro Global Brand Team, based in London. Reporting to the Global Marketing Manager – Peroni Nastro Azzurro, you will play a pivotal role in crafting and executing world-class global brand and communication strategies.

This role is suited for a highly collaborative, strategically minded, and execution-focused marketer with proven end-to-end production and brand-building experience across international markets.

Key Responsibilities

Brand Strategy & Transformation:
Support the development of a long-term global brand strategy and transformative positioning for Peroni Nastro Azzurro to enhance brand equity and drive global commercial performance.

Creative Production Leadership:
Lead and manage high-value production processes (EUR 1M+ budgets) from pre-production to post, ensuring delivery of high-quality, impactful brand assets.

Communication Strategy Development:
Collaborate with internal stakeholders and agencies to create a unified, insight-driven communication strategy across brand, media, and culture.

Experiential Leadership – House of Peroni Nastro Azzurro (HoPNA):
Own the reinvention and global rollout of this experiential platform, ensuring it reflects the brand's identity and inspires market-level activations.

Omnichannel & Trade Marketing:
Translate masterbrand identity into engaging omnichannel trade tools, including Scuderia Ferrari x PNA 0.0 toolkits, and refresh on-trade ambassador programs in collaboration with Global Trade Marketing.

Key Accountabilities

Develop global brand assets and toolkits across ATL, BTL, PR, Events, Digital, and Trade.

Act as the central point of contact for markets, building capabilities and ensuring toolkit consistency.

Lead brand performance tracking and ensure alignment with local commercial plans.

Build strong relationships with local markets, creative and media agencies, and key customers.

Ensure timely delivery of market-ready brand materials aligned with global strategy.

Required Qualifications

Minimum 6+ years of experience in brand marketing, preferably in FMCG or consumer goods.

Significant experience in high-budget (EUR 1M+) creative production and experiential marketing.

International work or life experience with an understanding of cultural nuances and consumer behavior.

Strong commercial acumen with a delivery-focused mindset.

Excellent communication and influencing skills, both written and verbal.

Generalist marketing profile with demonstrated expertise in strategic and operational brand management.

Preferred Skills & Attributes

Empathetic and culturally aware with strong stakeholder management skills.

Attention to detail and commitment to on-time, in-full execution.

Ability to inspire and lead cross-functional teams.

Comfortable balancing creativity with commercial objectives.

Italian language skills are a plus but not required.

What We Offer

Opportunity to work on an iconic global brand within a dynamic, growing business.

Exposure to international markets and leading creative partners.

A collaborative culture focused on innovation, passion, and performance.

Competitive compensation and benefits.

Join us at Asahi Europe & International and be part of a legacy brand with bold ambitions.
If you are a brand builder, strategic thinker, and production expert with a global mindset – we want to hear from you.

Apply now to shape the future of Peroni Nastro Azzurro on the global stage.