Senior Games Brand Manager

Goliath; Greater London; On-site; GBP 75,000 - 105,000; Full time

Benefits offered by this job

Employee discount on Goliath products

Room to grow within a global, family‑f

Job summary

Goliath in the United Kingdom is seeking a Senior Games Brand Manager to lead the strategy, positioning, portfolio direction, and commercial success of the Games business. You will work cross-functionally with Product Development, Sales, Licensing, Creative, and regional marketing teams to ensure the portfolio is clearly positioned and built for growth.

The successful candidate will oversee brand development, consumer marketing plans, and go-to-market campaigns, partnering with Global Brand

Qualifications

• Minimum 5 years of experience in games brand management.
• Exceptional organizational and project management abilities.
• Proven experience leading integrated go-to-market campaigns.
• Comfortable presenting to external partners including retail buyers.
• Attention to detail and ability to stay organized.
• Ability to read, analyze and utilize POS & NPD.

Responsibilities

• Global Brand & Product Development: support brand development, sell-in and consumer marketing for Goliath’s global toy brands; collaborate with R&D on product strategy and packaging communication.
• Consumer Marketing: assist in authoring and executing consumer marketing plans; coordinate with agencies; brief marketing assets and ensure assets are ready for launch; provide weekly POS summary.

Job description

Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and the magic of innovation. Our mission is to bring fun to every household, which we achieve through teamwork and clever collaboration. Learn more about Goliath at www.goliathgames.com/corporate.

We are looking for a Senior Games Brand Manager to join our team; someone who cares as much about a sharp brand strategy as they do about a good game night.

The Senior Games Brand Manager will work within the Brand Marketing organization, supporting with leading the strategy, positioning, portfolio direction, and commercial success of Goliath’s Games business. This role will oversee a core part of the Games portfolio and ensure the line is strategically organized, consumer-relevant, retailer-ready, and aligned with Goliath’s global growth objectives.

The successful candidate will work cross-functionally with Product Development, Sales, Licensing, Creative, and regional marketing teams to ensure Goliath’s Games portfolio is clearly positioned and built for growth.

Job Responsibilities

Global Brand & Product Development

• Support the Global Games Brand Director in brand development, sell-in, and consumer marketing for Goliath’s global toy brands.
• Work closely with the R&D team to implement product strategy, including adherence to brand positioning & DNA, achieving optimal price points & value against competitors, ensuring play patterns fit the needs & wants of its core consumers, and ensuring clear packaging communication.
• Conduct regular category & competitive research at key retailers to ensure strong brand positioning.
• Maintain critical documents/databases like line plans, price lists, sell sheets & brand presentations with the latest and most accurate information.
• Support the NA Sales team by providing appropriate tools, materials, and presentations throughout their sell-in process.

Consumer Marketing

• Support the Global Sr Brand Manager in authoring & executing consumer marketing plans for the global toy brands.
• Work closely with agency partners to ensure marketing plans are executed on time, on brand, and in full.
• Brief marketing assets including but not limited to: video & static ads, e-mail marketing assets, retail merchandising, custom in-game interstitials.
• Ensure all ecomm merchandising assets are ready for launch including: product images, infographics, A+ page assets, product copy.
• Provide a weekly POS summary for the marketing team to review sell-through performance.

Requirements

• Minimum 5 years of experience in games brand management, both from a product development & consumer marketing perspective.
• Exceptional organizational and project management abilities, comfortable managing complex timelines, dependencies, and deliverables.
• Proven experience leading integrated go-to-market campaigns from strategy through execution in fast-moving environments.
• Must be comfortable presenting with confidence to external partners, including retail buyers.
• Attention to detail & ability to stay organized.
• Ability to read, analyze & utilize POS & NPD.

Benefits

• Market-conform salary and compensation package
• A hands-on, collaborative team that makes toys and games with one goal in mind: bringing fun to every household
• Employee discount on Goliath products
• Room to grow within a global, family-owned company