Senior Game Market Insights Analyst

IMAGE FRAME INVESTMENT (UK) LIMITED; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

Tencent Games is seeking a Market Research Analyst to track game market trends across Europe and the western markets, delivering regular reports on genre trends, competition, and industry developments. You will support investment evaluations and provide market insights to guide strategy.

You should have 3–5 years in finance, consulting, market research, or investment analysis, with strong English, data analysis and report-writing skills, and a passion for games.

Qualifications

• 3–5 years of experience in finance, consulting, market research or investment analysis preferred
• Background in games industry is a plus
• Strong written and verbal communication, with ability to translate data into actionable insights

Responsibilities

• Track game market trends across Europe and the broader Western market, producing regular reports on genre trends, competitive landscape, and industry developments
• Support investment evaluation of overseas game projects, conducting market-level competitive analysis and commercial viability assessments on target titles and studios
• Monitor and analyze key game products on an ongoing basis, delivering structured product observations and market insights
• Participate in industry events and trade shows, synthesizing on-the-ground findings into comprehensive event and market reports
• Assist in building and maintaining market intelligence assets, ensuring systematic data accumulation and continuous updates

Skills

Market research

Data analysis

Report writing

Industry knowledge

English proficiency

Tools

Excel

Power BI

SQL

Job description

Tencent Games is seeking a Market Research Analyst to track game market trends across Europe and the western markets, delivering regular reports on genre trends, competition, and industry developments. You will support investment evaluations and provide market insights to guide strategy.

You should have 3–5 years in finance, consulting, market research, or investment analysis, with strong English, data analysis and report-writing skills, and a passion for games.