Gaming Insights Manager — Lead Research & Strategy

SEGA Europe; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Bonus scheme

Private healthcare & dental

Enhanced pension scheme

Flexible working hours

Studio perks & gaming lounge access

Job summary

SEGA Europe Ltd in London is seeking a Consumer Insights Manager to drive end-to-end mixed-methods research across games and live services. You will translate business questions into rigorous research approaches, deliver actionable insights, and partner with Product, Brand and Publishing teams to inform decisions from concept to post-launch.

You will manage a small team, oversee study design, analysis, and reporting, and ensure high-quality outputs that directly impact portfolio strategy and

Qualifications

• 6+ years of applied custom research experience.
• Advanced/Expert with DIY survey platforms (Alchemer or Qualtrics).
• Advanced/Expert with syndicated tools (GWI, YouGov Profiles, Circana, etc.).
• Advanced/Expert in Microsoft Suite (Word, Excel, PowerPoint).
• Advanced/Expert analyzing data in SPSS or similar software.
• Advanced/Expert analytical reasoning and written communication skills.
• Strong communication and presentation skills.
• Able to provide objective and constructive feedback to direct reports.

Responsibilities

• Lead complex quantitative and qualitative research projects end-to-end.
• Partner with stakeholders to define research needs and success criteria.
• Own research design, documentation, and approach with clear objectives.
• Own the research delivery process, serving as main readout contact.
• Mentor junior researchers and review their work for quality.
• Proactively lead research roadmaps and budget planning for portfolio areas.

Skills

Custom research

People management

Stakeholder communication

Research design

Data analysis

Advanced survey platforms

Tools

Alchemer

Qualtrics

GWI

YouGov Profiles

Circana

Microsoft Excel

PowerPoint

SPSS

Job description

SEGA Europe Ltd in London is seeking a Consumer Insights Manager to drive end-to-end mixed-methods research across games and live services. You will translate business questions into rigorous research approaches, deliver actionable insights, and partner with Product, Brand and Publishing teams to inform decisions from concept to post-launch.

You will manage a small team, oversee study design, analysis, and reporting, and ensure high-quality outputs that directly impact portfolio strategy and