Senior FMCG Category Strategist: Data-Driven Growth

All About Food Ltd; Manchester; On-site; GBP 42,000 - 65,000; Full time

Benefits offered by this job

Pension matched up to 8%

Bupa Private Medical Insurance

VIP Co-op Live Access

Sample Scheme

Surprise & Delight Scheme

Paid Sabbatical

Job summary

All About Food Ltd is seeking a Category Manager in Manchester to develop and manage the strategic category agenda, delivering KPIs for a portfolio of brands and customers. You will own the consumer and category agenda, building insights from data sources and leading performance improvements.

The role focuses on creating long-term category strategies, nurturing partner relationships with brands, and driving growth through data-led decision making in a busy FMCG environment.

Qualifications

• 3+ years of category experience in FMCG.
• Proven ability to build stakeholder relationships.
• Interest in following new trends in the food & drink industry.

Responsibilities

• Develop and manage the strategic category agenda to deliver KPIs for the brand and customer portfolio.
• Own and manage consumer and category agenda internally, sharing insights to influence.
• Build insight from data sources and lead category performance improvements.
• Create and deliver a category strategy for customers and brands (3–5–10 year directions).
• Manage strategic customer category relationships and support brands with innovation plans.

Skills

Kantar/Circana data

Data storytelling

Team collaboration

Food & beverage trends

Tools

Kantar & Circana databases

Job description

All About Food Ltd is seeking a Category Manager in Manchester to develop and manage the strategic category agenda, delivering KPIs for a portfolio of brands and customers. You will own the consumer and category agenda, building insights from data sources and leading performance improvements.

The role focuses on creating long-term category strategies, nurturing partner relationships with brands, and driving growth through data-led decision making in a busy FMCG environment.