Senior FMCG Category Manager - Data & Insights

All About Food Ltd; Manchester; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Pension Matched up to 8%

Bupa Private Medical Insurance

VIP Co-op Live Access

Sample Scheme (£20 per month)

Surprise & Delight Scheme; VIP days

Paid Sabbatical (1 month after 5 years

iPhone & Laptop

Charity Days

Job summary

All About Food Ltd. is seeking a strategic category manager to develop and manage the category agenda across brand portfolio.

You will build insights, craft annual category strategies, and drive a 1-3-5 year direction for your customers and brands, while maintaining strong partnerships and data-driven decision making. The role involves working with data partners, supporting brand innovation, and delivering regular performance reports and category insights in a busy office environment in

Qualifications

• Proven ability to build stakeholder relationships.
• Category or data analysis experience preferred, FMCG background.
• Familiar with data systems and able to share insights effectively.

Responsibilities

• Build insight and knowledge from all data and insight sources.
• Build the annual category strategy for your customers and brands.
• Create and deliver a category agenda to set the 1-3-5 year direction for your AAF brand portfolio.
• Own and manage the strategic customer category relationship.
• Support brands with innovation plans.
• Build a trusted partnership with brand owners.
• Own and manage the AAF category agenda with the brand owner.
• Own and manage your data partners within the category CI budget.
• Deliver broad and comprehensive data and insight within the CI budget.
• Ensure AAF is at the forefront of insight and thinking.
• Admin tasks: monthly reports, category brochures, eyes and ears reports, reviews.
• Category data budget management and promotional analysis/reports.
• Demonstrate consultative selling through knowledge of customer, shopper, and consumer insights; participate in Brand Days.

Skills

Kantar

Circana

Retailer databases

Job description

All About Food Ltd. is seeking a strategic category manager to develop and manage the category agenda across brand portfolio.

You will build insights, craft annual category strategies, and drive a 1-3-5 year direction for your customers and brands, while maintaining strong partnerships and data-driven decision making. The role involves working with data partners, supporting brand innovation, and delivering regular performance reports and category insights in a busy office environment in