Senior Executive, Programmatic

Omnicom Media Group UK; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

Join a forward-thinking agency as a Programmatic Senior Executive, where you'll leverage programmatic buying to address client challenges. Collaborate with a dynamic team of experts in digital media to craft innovative strategies that drive client success. This role offers the opportunity to manage programmatic accounts, optimize campaigns, and ensure effective budget management. Be part of a global network that values empathy and fast decision-making, while navigating the evolving landscape of media advertising. If you're passionate about programmatic marketing and eager to make an impact, this is the perfect opportunity for you.

Qualifications

• Experience managing programmatic marketing accounts and optimizing campaigns.
• Solid understanding of the programmatic ecosystem and budget management.

Responsibilities

• Support the team in designing programmatic buying strategies for clients.
• Analyze results to ensure budget pacing and performance are met.

Skills

Programmatic Marketing

DSP Optimization

Campaign Analysis

Budget Management

Brand Safety Tools

Job description

About the Role:

You’ll join the Beiersdorf Beyond team as a Programmatic Senior Executive, and you’ll support the team as we design ways to use programmatic buying to solve a client or agency business challenge.

The Performance team at OMD EMEA comprises of circa 50 experts managing activity on a global scale across multiple digital media channels. Not only is this team responsible for the strategic planning and buying of Media advertising for our own office, but we also lead the EMEA hub to instil best practices, training and new innovations across the region. This involves working across multiple teams, clients and regions to drive the best performance for our clients, and ultimately for OMD EMEA as an agency.

The Media team forms part of a wider Performance Team, comprising of Paid Social, Display & Programmatic, and Affiliate & Lead Gen experts, who together with the client team build cutting edge, compelling and successful strategies to continue to grow our clients.

About you:

1. Experience managing programmatic marketing/advertising accounts.
2. Hands-on experience setting up, optimising and reporting using at least one DSP.
3. Solid understanding of the programmatic ecosystem and publisher offerings.
4. Hands-on experience troubleshooting multiple campaign elements including creatives.
5. Analyse ongoing results to ensure budget pacing and performance is met; escalate performance/budget issues.
6. Solid understanding of budget management and functionalities on the DSP.
7. Hands-on experience with brand safety/ad verification tools, including implementation, reporting and optimisation.
8. Work with the team to deliver a response to a brief and build media plans.

About the Agency:

At OMD EMEA, we strive to deliver on our promise of ‘better decisions, faster‘ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent.

Learn Fast, Act Fast. To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Visit Why OMD? to learn more about our unique Act Fast Framework.