Senior Events & Group Sales Manager

Edwardian Hotels London; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

28 days holiday

Complimentary meals

Friend referral bonus

Annual complimentary night stays

Discount platform access

Company pension

Wellbeing programme

Edwardian Academy learning platform

Job summary

The Londoner, part of Edwardian Hotels London, is recruiting a Senior Group Sales Manager to drive end-to-end group and events sales. You will lead proactive and reactive sales efforts, manage high‑value accounts, and partner with Operations and Revenue to deliver flawless, memorable experiences for clients.

Success requires proven 5‑star luxury group sales experience, strong relationship skills and a track record of exceeding revenue targets.

Qualifications

• Proven experience in group sales within a 5‑star hotel or luxury hospitality environment.
• Strong commercial acumen with a track record of exceeding revenue targets.
• Exceptional relationship-building and negotiation skills.

Responsibilities

• Lead end-to-end sales for corporate events, social functions and luxury group bookings.
• Build and maintain relationships with key clients, agencies and partners to maximise repeat business.
• Develop and execute sales strategies to achieve revenue targets across events and group segments.
• Prepare proposals, negotiate contracts and forecast accurately.
• Identify new business opportunities and represent The Londoner at client showcases.
• Collaborate with Events Operations, Revenue, Marketing and Front Office for seamless client experiences.

Skills

Group sales

Luxury hospitality

Client relationships

Negotiation

Forecasting

Job description

Become a Londoner

Welcome to The Londoner, a hotel that is chic boutique in spirit and feeling yet staggering in scale and ambition. A perfectly engineered collection of spaces, tastes, textures, and offerings over 15 floors. Situated in the heart of Leicester Square, where the four corners of the city meet. We are seeking hospitality professionals whose unique talents and ambitions will drive them to not only rise to our guests exacting standards, but also propel their own career potential in a company that recognizes and rewards. Stand out from the crowd by joining London’s first ‘Super Boutique’ hotel.

At The Londoner we are committed to being the best place to work, so much so that we have officially been recognised as a Great Place to Work. Our commitment to the wellbeing and development of our people is at the forefront of our culture.

We are currently recruiting for a Senior Group Sales Manager to join the team at The Londoner, our 5 Star Super Boutique Hotel. In this senior role, you will lead proactive and reactive sales efforts, manage high‑value accounts, and collaborate closely with operational teams to deliver flawless, memorable experiences for every client.

Overview

• Lead the end‑to‑end sales process for corporate events, social functions, and luxury group bookings.


• Build and maintain strong relationships with key clients, agencies, and partners to maximise repeat business.


• Develop and execute sales strategies to achieve revenue targets across events and group segments.


• Prepare compelling proposals, negotiate contracts, and ensure accurate forecasting.


• Identify new business opportunities and represent The Londoner at client showcases.


• Work closely with Events Operations, Revenue, Marketing, and Front Office to deliver seamless client experiences.


• Uphold Edwardian Hotels London standards in every interaction, ensuring The Londoner remains a leader in luxury hospitality.

About You

• Proven experience in group sales within a 5‑star hotel or luxury hospitality environment.


• Strong commercial acumen with a track record of exceeding revenue targets.


• Exceptional relationship‑building and negotiation skills.


• Confident, polished communicator with the ability to influence at all levels.


• Highly organised, proactive, and able to manage multiple high‑value enquiries simultaneously.


• A passion for luxury service and delivering unforgettable client experience

Company Benefits Package

• Competitive salary


• 28 days Holiday per annum including Bank Holidays increasing with long service


• Complimentary hot meals, salad bar and unlimited beverages provided daily


• Recommend a Friend Scheme of up to £500 per friend recommended.


• Annual complimentary night stays within our hotels


• Preferential accommodation rates for all Edwardian Hotels for Hosts, their family and their friends


• Access to a discount platform for all of the most popular stores and outlets


• Auto enrolment into our company pension scheme


• Regular social events across all hotels


• Annual company recognition events held in January each year


• Wellbeing champions across all of our hotels


• Access to our company doctor for medical appointments and occupational health support


• Access for all hosts to our online learning platform Edwardian Academy


• Opportunities for promotion and a wide range of training programs to support your development

Eligibility

In line with the requirements of the Asylum & Immigration Act 1996, all applicants must be eligible to live and work in the UK. Documented evidence of eligibility will be required from candidates as part of the recruitment process.