Senior Event Manager

Torig; London; On-site; GBP 42,000 - 46,000; Full time

Job summary

Join a well-known amusement park in London as a Senior Event Sales Manager. In this pivotal role, you will lead event sales, developing strategies for various client types including birthday parties and corporate bookings, collaborating closely with marketing and operations teams to maximize revenue and enhance guest experiences.

Qualifications

• Proven track record in B2C and/or B2B event sales.
• Strong commercial acumen with ability to manage a sales pipeline.
• Excellent interpersonal and communication skills.

Responsibilities

• Develop and implement a high-impact sales strategy for events.
• Identify and engage new clients through outbound sales and networking.
• Manage the events diary for high-revenue bookings.

Skills

Event Sales

Commercial Acumen

Lead Generation

Interpersonal Skills

Proactive Selling

Job description

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This range is provided by Torig. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Torig

We are hiring, on behalf of one of our equity investments, an ambitious and commercially driven Senior Event Sales Manager to lead and grow events revenue for a well-known amusement park in London. This is a pivotal role with ownership of the sales strategy through to execution for all types of events including birthday parties, school trips, private hires, tourist groups and corporate bookings.

As a key commercial manager, you will work closely with marketing and operations to generate demand, drive conversions, and deliver exceptional guest experiences that turn first-time bookings into loyal, repeat customers.

Key Responsibilities:

Sales Strategy & Execution:

Develop and implement a high-impact sales strategy focused on maximising revenue from birthday parties, school trips, private hires, tourist groups and corporate bookings.

Work hand-in-hand with the Marketing Team to shape targeted campaigns that fill the top of the funnel with quality leads.

Proactive Selling:

Identify and engage new potential clients — from families and schools to corporate groups and event agencies — using outbound sales, networking, and partnerships.

Diary Management:

Own the events diary and ensure it’s strategically filled and optimised for high-revenue bookings, managing demand, pricing, and availability.

Event Planning & Execution:

Collaborate with party hosts and internal teams to ensure every event is flawlessly executed, delivering an outstanding guest experience that drives referrals and reviews.

Key Skills & Experience

• Proven track record in B2C and/or B2B event sales — ideally within entertainment, hospitality, leisure or retail environments.
• Strong commercial acumen with the ability to build and manage a sales pipeline.
• Experience developing and executing lead generation or conversion strategies.
• Excellent interpersonal and communication skills with a customer-first mindset.
• A proactive self-starter who thrives in a fast-paced, target-driven environment.

If you meet the above criteria and are excited to join our team, please send your CV to [e-mail] with the vacancy name in the subject line or apply through the available link on LinkedIn.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales, Business Development, and Public Relations

• Industries

  Amusement Parks and Arcades

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