Senior Email Marketing Executive

JR United Kingdom; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading London-based property services brand is hiring a Senior Email Marketing Executive to enhance their CRM strategy. This role emphasizes creativity and data-driven marketing, with responsibilities including campaign implementation and performance analysis. The ideal candidate will bring strong copywriting skills and hands-on experience with marketing automation platforms.

Qualifications

• Strong copywriting and content creation skills.
• Hands-on experience with marketing automation platforms, preferably Braze.
• Proven experience in effective CRM strategies with measurable results.

Responsibilities

• Implement and optimize automated lifecycle communications using Braze.
• Plan and deliver targeted CRM campaigns for customer engagement.
• Analyze campaign performance and present insights to stakeholders.

Skills

Copywriting

CRM Strategy

Marketing Automation

Data Analysis

Stakeholder Management

Tools

Braze

Job description

Social network you want to login/join with:

Senior Email Marketing Executive, London (City of London)

Client:

EMR | Specialist in Marketing Recruitment

Location:

London (City of London), United Kingdom

Job Category:

Other

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EU work permit required:

Yes

Job Views:

3

Posted:

16.06.2025

Expiry Date:

31.07.2025

Job Description:

Senior Customer Marketing Executive

Location: Hybrid, 3 days in the office - West London

Department: Customer Marketing

Contract: Permanent, Full-time

A leading London-based property services brand is seeking a Senior Customer Marketing Executive to join its Customer Marketing team and help shape the future of its CRM strategy.

Known for its innovative marketing, data-driven approach, and fast-paced culture, the business has built a strong reputation across the property market through technology, customer service, and an iconic brand identity. This is an exciting opportunity to be part of a forward-thinking marketing function in a company that values creativity, performance, and internal progression.

Reporting to the Head of Customer Marketing, you’ll be responsible for building, delivering, and optimizing CRM programs with a focus on driving engagement and conversion. If you’re a skilled copywriter with hands-on experience in marketing automation and a strong track record in CRM, this role could be suitable for you.

Key Responsibilities

• Implement and optimize automated lifecycle communications to nurture leads and engage customers at every stage via Braze.
• Plan and deliver targeted CRM campaigns to promote services across customer segments.
• Manage operational customer service notifications.
• Develop creative marketing assets to boost sales funnel conversions and maintain high engagement levels.
• Identify and build segmented customer audiences for tailored communications.
• Lead a test-and-learn strategy to drive continuous improvement.
• Analyze campaign performance and present insights to stakeholders.
• Stay up to date with CRM trends, tools, and competitor activity.

What We’re Looking For

• Strong copywriting and content creation skills.
• Technical aptitude and hands-on experience with marketing automation platforms. Braze is preferred but any equivalent platform is acceptable.
• Proven experience in delivering effective CRM strategies with measurable results.
• A creative, data-driven mindset.
• Excellent communication and stakeholder management skills.

Please note that they cannot hire anyone on a sponsorship visa.