Senior Ecommerce Manager

Advocate Group; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Advocate Group in London is seeking an experienced Senior E-commerce Manager to own D2C commercial performance across a prestige beauty brand portfolio. You will set the online growth agenda for your cluster and coordinate teams to deliver it.

You’ll drive trading across D2C, promotions, merchandising, and performance, and partner with CRM, Media, and Supply Chain to align on one cluster plan. This matrix leadership role rewards commercial judgment, collaboration, and a consumer-first mindset as

Qualifications

• Experience in e-commerce trading with P&L ownership.
• Background in beauty, luxury, or premium consumer sectors.
• Hands-on with D2C platforms (Shopify) and CMS/analytics tools.
• Proven ability to improve conversion, AOV, traffic and promotions.
• Experience coordinating across CRM, Media, SEO and content.
• Strong stakeholder management and influencing skills.
• Comfort negotiating and making commercial trade-offs.
• Commercially driven, collaborative, and fast-paced.
• People management experience.

Responsibilities

• Own the D2C P&L across an assigned portfolio.
• Drive trading performance: conversion, AOV, promotions.
• Set online priorities across D2C and retailer.com.
• Coordinate central teams to deliver cluster priorities.
• Partner with CRM to shape customer journeys.
• Work with Media on traffic and acquisition priorities.
• Coordinate stock, exclusives and promotions with Supply Chain.
• Use performance data to identify opportunities and act.
• Align Brand, Commercial and Finance around one plan.
• Challenge, influence and escalate where needed.

Skills

E-commerce trading

P&L management

Beauty/Luxury

Shopify

CMS

Analytics

Conversion optimization

AOV optimization

CRM

Media

SEO

Content management

Stakeholder management

Influencing

Commercial trade-offs

People management

Matrix leadership

Tools

Shopify

Job description

Would you like to join one of the world’s most prestigious beauty companies, home to a portfolio of iconic luxury brands with a global presence?

The brand is looking for an experienced Senior E-commerce Manager to own D2C commercial performance across an assigned portfolio of prestige beauty brands in an assigned cluster. This is a high-impact role where you will set the online growth agenda for your cluster and coordinate teams across the wider organisation to deliver it.

You’ll own the commercial agenda across D2C, working across trading, customer experience, online merchandising, promotions and performance, while influencing central specialist teams across CRM, Media, Digital and Operations.

The Role:

• Own the D2C P&L across an assigned portfolio of prestige beauty brands.
• Drive trading performance across conversion, AOV, sales, promotions, stock and merchandising.
• Set integrated online priorities across D2C and retailer.com, ensuring clear sequencing and commercial focus.
• Coordinate central specialist teams to deliver against your cluster priorities.
• Partner with CRM to shape customer journeys around trading and consumer priorities.
• Work with Media teams on traffic and acquisition priorities.
• Coordinate stock, exclusives and promotional plans with Supply Chain and Demand Planning.
• Use performance data and shared scorecards to identify opportunities and drive action.
• Work closely with Brand, Commercial, Finance and wider stakeholders to align teams around one cluster plan.
• Challenge, influence and escalation where required to ensure delivery against commercial priorities.

About You:

• Strong experience in e-commerce trading and P&L management.
• Experience within beauty, luxury, premium consumer or a similarly high-touch environment.
• Hands-on experience with D2C platforms, ideally Shopify, alongside CMS, merchandising and analytics tools.
• Strong understanding of conversion, AOV, traffic, stock and promotional performance.
• Comfortable working across CRM, Media, SEO and content, even where you don't directly own the budgets.
• Proven experience coordinating delivery across a matrix organisation.
• Strong stakeholder management and influencing skills.
• Confident challenging, negotiating and making commercial trade-offs.
• Commercially driven, highly collaborative and comfortable working at pace.
• A genuine consumer-first mindset, with the ability to balance multiple brands and priorities.
• Experience of managing people

Why This Role Is Different:

This is a genuine matrix leadership role. You won't have direct authority over every specialist team you need to deliver through, so success will come through influence, strong briefing, commercial judgement and the ability to bring people together.

If you enjoy leading without needing to own every lever, and are comfortable navigating a complex, multi-brand environment, this is an opportunity to make a significant impact.