Senior eCommerce CRM Manager

Central Employment; Newcastle upon Tyne; On-site; GBP 50,000; Full time

Job summary

This innovative firm is seeking a Senior Talent Acquisition Specialist to lead the charge in marketing, eCommerce, and creative talent recruitment across the UK. The successful candidate will leverage their expertise in CRM and retention marketing to craft data-driven strategies that enhance customer engagement and maximize revenue. You will play a pivotal role in understanding customer behavior and implementing effective marketing journeys. Join a forward-thinking team and make a significant impact in the dynamic world of eCommerce!

Qualifications

• Proven experience in CRM and retention marketing within e-commerce.
• Strong analytical mindset to interpret performance data.

Responsibilities

• Develop and execute data-driven retention strategies.
• Optimize email and SMS marketing campaigns for customer engagement.

Skills

CRM

Retention Marketing

Lifecycle Marketing

Data Analysis

Project Management

Email Marketing

SMS Marketing

Customer Engagement

Tools

Klaviyo

Google Analytics

Job description

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Base pay range

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Senior Talent Acquisition Specialist - Hiring Marketing, eCommerce, Digital and Creative talent across the UK

Central Employment are working in partnership with a leading and established eCommerce Retail brand, as they look to recruit a data savvy Senior CRM Manager

4 days on-site, based near Newcastle city centre

Up to £50,000 DOE

The successful CRM Manager will take ownership of the email and SMS marketing strategy, optimizing campaigns to drive customer retention, engagement, and revenue growth. You’ll play a critical role in understanding customer behaviour, increasing Lifetime Value , and reducing churn, using data and insights to craft highly personalised and effective marketing journeys.

● Develop and execute data-driven retention strategies that enhance

engagement and maximize revenue.

● Implement strategies to increase customer lifetime value, loyalty, and repeat purchase rates.

● Leverage customer data to create hyper-targeted messaging that resonates at every stage of the journey.

● Plan, execute, and optimize email and SMS marketing campaigns,

including automated flows, re-engagement, and win-back programs.

● Constantly review and track key metrics, such as open rates, CTR, conversions, retention rates, and delivering actionable insights for optimization.

● Manage and optimize communication with subscription customers,

ensuring seamless retention experiences.

● Work closely with marketing, content, and design teams to align messaging and branding.

● Stay ahead of industry trends and leverage new technologies and strategies to enhance retention performance

Essential experience required:

• Proven experience in CRM, retention marketing, or lifecycle marketing, ideally within an e-commerce or DTC brand.
• Deep understanding of LTV, retention, and churn mitigation strategies in a high-growth e-commerce setting.
• Expertise in Klaviyo (or similar CRM platforms) and email/SMS automation best practices.
• Strong analytical mindset with the ability to interpret performance data and optimize campaigns accordingly.
• Experience with Google Analytics and CRM reporting tools is a plus.
• Strong project management skills, with the ability to manage multiple campaigns simultaneously.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Advertising

• Industries

  Marketing Services

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