Senior E-commerce Marketing Manager (Remote)

Placements24; Southampton; Remote; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Home office stipend

Flexible hours

Performance bonuses

Stock options

Employee discounts

Job summary

Placements24 is seeking a Senior E-commerce Marketing Manager to lead our digital marketing remotely. You will oversee SEO/SEM, social media, email marketing, content strategy, and CRO to grow traffic and conversions while managing a remote team and budgets.

The role requires 7+ years in e-commerce marketing, a proven revenue growth record, and strong analytics using Google Analytics and Adobe Analytics. Remote work offers flexible hours and performance bonuses.

Qualifications

• Bachelor's degree in Marketing or related field; MBA a plus.
• 7+ years in e-commerce marketing with strong digital strategy execution.
• Proven track record of revenue growth via online marketing channels.
• Expertise across SEO, SEM, social media, email, and content marketing.
• Strong analytics with Google Analytics/Adobe Analytics.

Responsibilities

• Develop data-driven e-commerce marketing strategies to drive traffic and revenue.
• Manage and optimize SEO, SEM, social, email, affiliate, and display advertising.
• Lead creation of high-converting website content, product descriptions, and landing pages.
• Mentor a remote marketing team and manage budgets for ROI.
• Analyze campaigns with web analytics and report actionable insights to leadership.

Skills

Digital Marketing

SEO

SEM

Social Media

Email Marketing

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Adobe Analytics

Job description

About the Role

Our client, a leading player in the online retail space, is seeking a highly experienced and results-driven Senior E-commerce Marketing Manager to lead their digital marketing efforts. This is a fully remote position, allowing you to leverage your expertise from anywhere. You will be responsible for developing and executing comprehensive e-commerce marketing strategies to drive traffic, increase conversions, and enhance customer acquisition and retention. This role requires a deep understanding of digital marketing channels, SEO, SEM, social media marketing, email marketing, and content strategy, all tailored for an e-commerce context. You will lead a talented remote team, manage marketing budgets, and analyze campaign performance to optimize ROI. We are looking for a strategic thinker with a proven track record of success in growing online sales and a passion for innovation in the digital marketing landscape. This is an exceptional opportunity to shape the online presence of a major brand from a remote setting.

Key Responsibilities

• Develop and implement data-driven e-commerce marketing strategies to achieve business objectives, including traffic, conversion, and revenue growth.
• Manage and optimize all digital marketing channels, including SEO, SEM (PPC), social media advertising, email marketing, affiliate marketing, and display advertising.
• Oversee the creation of engaging and high-converting website content, product descriptions, and landing pages.
• Conduct market research and competitive analysis to identify new opportunities and trends.
• Manage the e-commerce marketing budget effectively, ensuring optimal allocation of resources and maximizing ROI.
• Lead, mentor, and develop a team of remote marketing professionals.
• Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights to senior management.
• Implement A/B testing and other conversion rate optimization (CRO) strategies.
• Develop and manage customer loyalty and retention programs.
• Stay abreast of the latest digital marketing technologies, trends, and best practices.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field; MBA is a plus.
• Minimum of 7 years of experience in e-commerce marketing, with a significant focus on digital strategy and execution.
• Proven success in driving significant revenue growth through online marketing initiatives.
• Expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
• Strong analytical skills and proficiency with web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Experience with e-commerce platforms and CRM systems.
• Excellent leadership, communication, and project management skills.
• Ability to manage budgets and measure campaign effectiveness.
• Demonstrated ability to thrive in a fully remote work environment, requiring strong self-discipline and time management.
• Creative thinking and a data-oriented mindset.

Benefits

• Competitive annual salary of R .
• Comprehensive health, dental, and vision insurance.
• Generous paid time off, including vacation, sick days, and holidays.
• Retirement savings plan with company match.
• Performance-based bonuses and potential for stock options.
• Opportunities for professional development, including conferences and online courses.
• Home office stipend to ensure a productive remote work setup.
• Flexible working hours within defined core hours.
• Employee discounts on company products.
• A highly collaborative and innovative remote team culture.