Senior e-Commerce Manager - B2B Publishing / Subscriptions

JR United Kingdom; London; Hybrid; GBP 70,000 - 81,000; Full time

Job summary

A leading international publishing brand is seeking a Senior e-Commerce Manager in London. You will drive B2B subscription growth through data-driven strategies, optimising customer journeys and improving conversion rates. This is a hybrid role with a focus on collaboration, analytics, and SEO expertise. Join us to make a significant impact in the digital landscape!

Qualifications

• 5+ years in B2B eCommerce or digital growth for subscriptions.
• Proven experience in A/B testing and landing page optimisation.
• Strong data analysis skills with tools like Google Analytics.

Responsibilities

• Transform subscription funnels and boost sales for digital platforms.
• A/B test landing pages and refine customer journeys.
• Collaborate with developers on eCommerce platform improvements.

Skills

B2B eCommerce

Conversion Rate Optimisation

Data Analysis

A/B Testing

SEO

Project Management

Tools

Google Analytics

Heap.io

Hotjar

Job description

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Senior e-Commerce Manager - B2B Publishing / Subscriptions, london

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Client:

Marketing Talent | Marketing Recruitment Experts

Location:

london, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

26.06.2025

Expiry Date:

10.08.2025

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Job Description:

Senior e-Commerce Manager - B2B Publishing/Subscriptions - London

Salary c£70k Basic, plus strong benefits.

Hybrid working - 3 days per week in Central London office

We’re looking for a data-driven B2B Ecommerce Manager to transform our client's subscription funnels and supercharge sales for their digital platforms, network memberships, and events.

Your goal? To make sure first-time subscribers skip the solo plan and go straight for multi-user licences.

Your Mission

• Crack the code on customer journeys—from their first search to hitting ‘Subscribe’.
• Fine-tune landing pages, pricing, and calls-to-action to boost team subscriptions.
• A/B test everything (well, not everything, but you get the idea) to refine messaging and UX.
• Make subscribing effortless—no frustrating checkout experiences here!
• Encourage upsells, cross-sells, and multi-user plans with smart strategies.
• Team up with developers to keep the eCommerce platform slick and seamless.

? Data Mastery & Analytics

• Track key metrics like conversion rates, bounce rates, and average order value (AOV).
• Dive deep into Google Analytics, Heap.io, and heatmaps to refine funnels.
• Share killer insights and recommendations that turn data into decisions.

? SEO & Content Magic

• Make sure the subscription pages align with search-driven intent.
• Optimise high-traffic articles to drive more conversions.
• Work with content and marketing teams to create a seamless discovery-to-purchase flow.

? Customer Experience & Retention

• Keep customers happy and engaged with smooth onboarding.
• Fine-tune team subscription processes, from user management to billing.
• Gather feedback and make purchasing even better.

What Success Looks Like

? Higher conversion rates from article readers to subscribers.

? More multi-user subscription purchases—goodbye individual plans!

? Lower bounce rates and cart abandonment—smooth sailing all the way.

? Actionable insights leading to measurable improvements.

? More organic traffic converting to subscriptions—SEO, we love you.

What We’re Looking For

️ Experience: 5+ years in B2B eCommerce, CRO, or digital growth for subscriptions - MUST HAVE B2B EXPERIENCE!

️ Conversion Rate Expertise: You live for A/B testing, landing page optimisation, and checkout tweaks.

️ Data Wizardry: Google Analytics, Heap.io, Hotjar—you know your way around.

️ SEO & Content Savvy: You understand how organic traffic fuels conversions.

️ UX/UI Collaboration: You work seamlessly with designers and developers.

️ Project Management Pro: You can lead optimisation projects like a pro.

This is an exciting role with an amazing and growing international publishing brand in London. Apply now!