Senior Director, Demand Generation

oilandgasjobsearch.com; City of Edinburgh; Remote; GBP 60,000 - 90,000; Full time

Job summary

Join a leading company as the Head of Demand Generation, driving strategic marketing efforts and leading a talented team. This remote position in the UK involves optimizing a multi-channel strategy to boost pipeline growth while leveraging your expertise in digital marketing and leadership. Collaborate with cross-functional teams and impact significant business outcomes.

Benefits

25 days paid annual leave

Flexible work schedule

Competitive compensation package

Qualifications

• 5+ years in B2B SaaS demand generation.
• Success in pipeline and revenue growth.
• Experience with digital marketing channels.

Responsibilities

• Develop and optimize multi-channel demand generation strategy.
• Lead campaign creation and analysis.
• Establish KPIs and monitor marketing performance.

Skills

Digital Marketing Expertise

Leadership

Analytical Mindset

Collaboration Skills

Technical Marketing Knowledge

Education

Bachelor's Degree in Marketing or related field

Tools

Marketo

Salesforce

Job description

MariaDB is making a big impact on the world. Whether you're checking your bank account, buying a coffee, shopping online, making a phone call, listening to music, taking out a loan or ordering takeout - MariaDB is the backbone of applications used everyday. Companies small and large, including 75% of the Fortune 500, run MariaDB, touching the lives of billions of people. With massive reach through Linux distributions, enterprise deployments and public clouds, MariaDB is uniquely positioned as the leading database for modern application development.

The Opportunity:

Are you a dynamic, results-driven demand generation leader who thrives on building pipeline, driving bookings, and enabling sales success? Do you possess a deep understanding of the technical audience and how to engage them across every stage of the buyer journey? If so, we want to hear from you!

We're looking for an exceptional Head of Demand Generation to lead our marketing efforts and fuel our next phase of growth. This is a critical leadership role reporting directly to the CMO, where you'll be a player/coach, rolling up your sleeves to execute while strategically building and optimizing our demand engine. You'll be instrumental in shaping our marketing strategy, building a high-performing team, and directly impacting our bottom line.

What You'll Do:

• Own the Pipeline: Develop, execute, and optimize a comprehensive, multi-channel demand generation strategy to consistently exceed pipeline and bookings targets. This includes both inbound and outbound initiatives.
• Be a Player/Coach: Lead by example, actively participating in campaign creation, optimization, and analysis. You'll mentor and develop a talented team of marketers focused on driving demand for the organization.
• Lead with AI: A demonstrated desire and vision to leverage AI tools and technologies to drive marketing efficiency, personalization at scale, and exponential growth in pipeline generation.
• Master Digital Marketing: Leverage your expertise across all digital channels, including AIO, GEO, SEO, SEM, social media, email marketing, content syndication, and display advertising, to drive qualified leads.
• Champion ABM: Design and implement a robust Account-Based Marketing (ABM) strategy that targets key enterprise accounts, aligning closely with sales for personalized engagement and accelerated deal cycles.
• Customer Marketing: Partner with our customer success team to ensure we market to our base to undercover upsell opportunities.
• Drive Full-Funnel Excellence: Establish and monitor key performance indicators (KPIs) across the entire marketing and sales funnel, from lead to close. Implement rigorous reporting and analysis to continuously optimize performance and demonstrate ROI.
• Strategic Web Leadership: Partner with our Web Manager to ensure our website is a high-performing lead generation engine, optimized for user experience, conversion, and SEO.
• Ignite Partner Channels: Develop and execute marketing strategies that enable and drive sales through our strategic partner ecosystem, expanding our reach and accelerating growth.
• Seamless Sales Alignment: Foster a deep, collaborative partnership with our sales leadership and BDR teams. You'll be embedded in sales conversations, understand their needs, and work hand-in-hand to ensure lead quality, follow-up, and conversion.
• Market Intelligence: Stay abreast of industry trends, competitor activities, and new marketing technologies to ensure our strategies remain cutting-edge and effective for a highly technical audience.
• Marketing Tech Stack Optimization: Work closely with Marketing Operations to leverage our martech stack effectively, ensuring data integrity, automation, and seamless integration.

What You Bring:

• 5+ years of progressive experience in B2B SaaS demand generation, with at least 2 years in a leadership or management role.
• Demonstrated success in driving significant pipeline and revenue growth in a technical product environment (ideally relational databases, infrastructure, or developer tools).
• Hands-on expertise across the full spectrum of digital marketing channels (AIO, GEO, SEO, SEM, social, email, paid media).
• Proven track record of developing and executing successful marketing campaigns that support all market segments.
• Deep understanding of full-funnel metrics and reporting, with a strong analytical mindset and proficiency in marketing automation (Marketo), CRM (Salesforce), and analytics platforms.
• Experience in partner marketing and driving pipeline through indirect channels.
• Exceptional communication and collaboration skills, with a natural ability to build strong relationships with sales and other cross-functional teams.
• Strategic thinker with a bias for action, who can translate complex concepts into actionable marketing programs.
• Player/coach mentality that is willing to get hands-on and lead by example.
• Passion for technology and a keen understanding of how to market to a highly technical audience.

Why Join Us?

• Impact: This is a high-impact role where your contributions will directly fuel our growth and shape the future of our company.
• Innovation: Work with a cutting-edge product and a team dedicated to pushing the boundaries of technology.
• Culture: Join a collaborative, passionate, and results-oriented team that values innovation, learning, and mutual respect.

If you're ready to make a significant impact and help us build something truly remarkable, we encourage you to apply!

Location: Remote - UK

What's in It for You?

Impact the world of and be a part of a game-changing organization that encourages outside-the-box thinking, values empowerment, and is truly shaping the future of the software industry. You'll be collaborating with high-caliber colleagues around the world, offering unparalleled learning and growth opportunities. We provide a very competitive compensation package, 25 days paid annual leave (plus holidays), a massive degree of flexibility and freedom, and more.

How to Apply

If you are interested in this position, please submit your application along with your resume/CV.

• MariaDB does not sponsor work visas or relocation.
• MariaDB is committed to providing any necessary accommodations for individuals with disabilities within our application and interview process. To request accommodation due to a disability, please inform your recruiter.
• MariaDB will not accept agency resumes without a prior contractual agreement with HR. Please do not forward resumes to any recruiting alias or employee directly. MariaDB is not responsible for any unsolicited resumes.
• MariaDB is an equal opportunity employer.