Senior Director, AI & API GTM Commercialization

Zappi; Greater London; On-site; GBP 100,000 - 125,000; Full time

Benefits offered by this job

Mental health days

PTO

Private medical

Group life/disability

Flexible working

Office lunches

Job summary

Zappi in London seeks a Senior Director, New Product Commercialization (GTM Overlay) to own the commercial stage gates, go-to-market strategy, and revenue for our AI capabilities and API products.

You will work across Product, Marketing, Sales and Customer Success to drive early adoption, codify winning pitches, and turn learnings into repeatable sales motions that scale with the core Zappi platform.

Qualifications

• 5-8+ years sales or product experience in Market Research, Insights or Martech SaaS.
• Proven success launching and scaling new products or business lines.
• Ability to influence cross-functionally and turn ambiguity into structure.
• Strong commercial acumen, storytelling, and strategic thinking.
• Entrepreneurial mindset energized by experimentation and results.

Responsibilities

• Accelerate adoption. Drive commercialization and early revenue for Amp AI, new AI capabilities and API offerings.
• Co-sell with Sales and CS to land lighthouse Amp AI and API deals with enterprise brands and agencies, and turn them into referenceable case studies.
• Partner with Enablement, GSS (Pre-Sales) and Professional Services on launch readiness, including technical onboarding for API customers (integration scoping, sandbox access, first data pull).
• Lead AI-specific buyer conversations alongside GSS: data use, model transparency, security and procurement questions.
• Own forecasting and pipeline reporting for Amp AI, AI add-ons and API products.
• Provide input on pricing and packaging, including AI add-on vs. bundled pricing, usage- or volume-based API tiers, and platform vs. partner licensing.
• Track attach and expansion: how Amp AI and API usage drive upsell into the core Zappi platform.
• Coach Sales and CS, and codify winning pitches, demos and objection handling into GTM playbooks.
• Run win/loss analysis and feedback loops with Product and Product Marketing to shape the AI and API roadmap and messaging.
• Identify the use cases and buyer personas (insights, brand, media, data and engineering teams) where each product wins.

Skills

Sales experience

SaaS in Martech

Cross-functional

Commercial acumen

GTM strategy

Job description

Zappi in London seeks a Senior Director, New Product Commercialization (GTM Overlay) to own the commercial stage gates, go-to-market strategy, and revenue for our AI capabilities and API products.

You will work across Product, Marketing, Sales and Customer Success to drive early adoption, codify winning pitches, and turn learnings into repeatable sales motions that scale with the core Zappi platform.