Senior Digital Strategy Director

PORCOMUK Portland Communication; United Kingdom; On-site; GBP 85,000 - 125,000; Full time

Job summary

Portland Communications is seeking an Account Director to lead high‑quality digital communications for clients across sectors. You will act as the senior day‑to‑day digital adviser, aligning business goals with audience‑led channel strategy and disciplined delivery.

Lead integrated digital campaigns, manage social, web and paid media, and provide practical GEO and AI‑driven recommendations. A collaborative team environment and opportunities for coaching and growth are offered.

Qualifications

• 7+ years in digital communications
• Proven record leading digital across organic and paid channels
• Hands-on strategic and delivery experience with LinkedIn, Meta and Google paid platforms
• Demonstrable influencer strategy and activation experience
• Working knowledge of GEO and AI-mediated discovery
• Experience advising senior clients and leading multi-disciplinary teams
• Strong written, presentation and interpersonal skills

Responsibilities

• Lead digital strategies for clients across industries, ensuring audience-led, integrated campaigns
• Advise on using digital assets and channels to reach priority stakeholders
• Plan and deliver integrated campaigns across owned, earned and paid channels
• Oversee digital communications delivery across social, web and other platforms
• Devise and execute paid media strategies across LinkedIn, Meta and Google
• Develop influencer engagement strategies from partner identification to activation and evaluation
• Lead GEO audits and translate findings into practical recommendations
• Provide counsel on responsible use of AI in communications and workflow optimisation
• Manage digital elements of client issues and crises including rapid response and reputation management
• Support new-business pitches with digital insight, strategy and delivery plans
• Help build capability through knowledge sharing and coaching

Skills

Digital strategy leadership

Integrated campaign delivery

Senior client counsel

AI-enabled communications

GEO & AI discovery

Team coaching & collaboration

LinkedIn

Meta

Google

Tools

LinkedIn

Meta

Google

Job description

Portland Communications is seeking an Account Director to lead high‑quality digital communications for clients across sectors. You will act as the senior day‑to‑day digital adviser, aligning business goals with audience‑led channel strategy and disciplined delivery.

Lead integrated digital campaigns, manage social, web and paid media, and provide practical GEO and AI‑driven recommendations. A collaborative team environment and opportunities for coaching and growth are offered.