Senior Digital Strategy & Campaign Lead

PLMR; Greater London; Hybrid; GBP 85,000 - 110,000; Full time

Benefits offered by this job

Outstanding training

25 days annual leave

Enhanced pension plan

Private healthcare

Gym allowance

Lunch & Learn sessions

Year-round sports clubs

Regular social events

Job summary

PLMR in the United Kingdom is seeking an experienced Digital Account Director to join its growing Digital team. This senior client-facing role blends strategic thinking with a strong grasp of digital communications, content and campaigns.

You will lead major client accounts, shape integrated digital strategies and ensure measurable impact. You will also play a key role in growing the Digital team, identify new opportunities, contribute to pitches and proposals, and support colleagues across the

Qualifications

• Significant experience in digital communications within an agency or consultancy.
• Strong strategic knowledge across social media, content, paid campaigns.
• Ability to advise senior clients and translate objectives into digital plans.
• Understanding of audience insights, planning, measurement and optimisation.

Responsibilities

• Lead the delivery of high-quality digital programmes and campaigns across a portfolio of clients.
• Build and maintain trusted relationships with senior clients, providing confident strategic counsel.
• Develop a deep understanding of clients’ organisations, audiences, objectives and wider operating environments.
• Translate client objectives into clear digital strategies, campaigns and programmes of work.
• Ensure accounts are effectively resourced, commercially managed and delivered profitably.
• Identify and address challenges within client relationships quickly and constructively.
• Support and advise junior colleagues working across client accounts.
• Lead the development of integrated digital strategies based on audience insight, client objectives and measurable outcomes.
• Provide strategic direction across social media, content, paid digital activity and digital campaigns.
• Oversee the development of high-quality digital content, ensuring it is engaging, accurate and appropriate for the intended audience and channel.
• Review and enhance strategies, plans and content produced by junior team members.
• Stay informed about emerging digital platforms, technologies, trends and best practice and identify opportunities to apply them to client work.
• Use data and insight to evaluate performance and continually improve campaign effectiveness.

Skills

Digital strategy

Client management

Senior stakeholder engagement

Campaign measurement & optimisation

Audience insight

Team leadership

Job description

PLMR in the United Kingdom is seeking an experienced Digital Account Director to join its growing Digital team. This senior client-facing role blends strategic thinking with a strong grasp of digital communications, content and campaigns.

You will lead major client accounts, shape integrated digital strategies and ensure measurable impact. You will also play a key role in growing the Digital team, identify new opportunities, contribute to pitches and proposals, and support colleagues across the